themodernproper.com
DR 71by AhrefsMedium Opportunity · 60/100
13y2013-08-01Domain Age
2.3M+1%Monthly Visits
Search 61%United States 77%Primary Channel
2Competitors

Product Identity

About

Made with dried white beans and a smoky ham hock, this hearty ham and bean soup recipe is rustic and warming, start-to-finish.

Categoryfood_and_drink/cooking_and_recipes

Product Identity · Insight

Operating for 13 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

2,274,537

0.8% vs last month

Bounce Rate

62.7%

Pages / Visit

1.9

Avg. Session

1m 58s

Domain Age

12.8 years

#31,204Global Rank
#7,682Country Rank (840)
#71Category Rank · Cooking_and_Recipes
Traffic Trend
0.8%

Growth Profile · Insight

Traffic is stable but engagement is weak (1.9 pages/visit, 63% bounce) — there may be room to improve value communication or landing page experience.

Acquisition Engine

Traffic Sources
Organic Search
60.9%
Direct
26.8%
Social
2.7%
Referral
6.2%
Paid
0.4%
Email
3.0%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
77.1%
🇨🇦CanadaCA
5.4%
🇦🇺AustraliaAU
1.5%
🇫🇷FranceFR
1.4%
🇬🇧United KingdomGB
1.4%
Top 3 countries account for 84.0% of traffic — high geographic concentration
Top Keywords
Keyword
dinner ideas91.7K$0.33$11.4K
chicken piccata recipe14.3K$0.19$10.4K
chicken soup recipe11.9K$0.22$10.5K
teriyaki sauce recipe11.8K$0.18$23.5K
carnitas recipe8.7K$0.28$28.8K
SERP Rankings
KeywordRanking URL
chipotle mayo#10📄themodernproper.com/chipotle-mayonnaise8,580$0.55

Acquisition Engine · Insight

Heavily search-dependent (61%) and geographically concentrated in United States (77%) — dual concentration risk from algorithm changes and regional market shifts.

How does themodernproper.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

spendwithpennies.com favicon

spendwithpennies.com

spendwithpennies.com

🔗 2 keyword overlap

Check out these FAQs for answers to all our commonly asked questions. Including general blog questions and standard recipe questions!

9.3M/mo-5%Jun 2011

Shares 2 keywords including "corned beef and cabbage recipe"

natashaskitchen.com favicon

natashaskitchen.com

natashaskitchen.com

🔗 2 keyword overlap

Easy baked chicken wings recipe for crispiness in each bite! Make for a crowd at your next tailgate in under 30 min.! Dip recipes included.

9.1M/mo-3%Nov 2009

Shares 2 keywords including "meatloaf recipe"

Competitive Landscape · Insight

Facing significant traffic gap vs spendwithpennies.com (4.1x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

Report based on data from May 2026

See a sample report