tray.com

tray.com

tray.com
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DR 51by AhrefsLow Opportunity · 37/100

About

Keep your existing hardware! TRAY is an Enterprise POS System that delivers full independence to multi-unit restaurant operators, removing system inefficiencies. Schedule a demo now!

Categorylaw_and_government/law_and_government
Top 442,205
Global Rank
United States 96%
Top Market
+3%
Monthly Trend
25% Bounce
Engagement Signal

Monthly Visits

83,127

↑3.0% vs last month

Bounce Rate

24.6%

Pages / Visit

3.9

Avg. Session

3m 25s

Domain Age

30.2 years

Traffic

#442,205Global Rank
#96,153Country Rank (840)
#228Category Rank · Law_and_Government
Traffic Trend
↑3.0%
Traffic Sources
Organic Search
4.9%
Direct
91.1%
Social
1.7%
Referral
1.4%
Paid
0.0%
Email
1.0%

Strong brand recognition: 91.1% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
95.5%
🇧🇷BrazilBR
3.9%
Top 3 countries account for 100.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
tray56.8K$0.56$100
tray login8.8K$0.26$110
tray log in870$0.26$50
tray pos350$14.17$240
tray hub250$0.00$220
SERP Rankings
KeywordRanking URL
tray login#1🏠hq.dine.tray.com/17,400$0.24
tray login#2🏠hq.tray.com/17,400$0.24
tray login#6🏠tray-hq1.zmainbranch.app.tray.com/17,400$0.24
tray login#9🏠hq-stage.tray.com/17,400$0.24

Growth Readout

Traffic grew for 3 consecutive months (+28%, +3%, +3%) — clear upward momentum

Direct traffic at 91% — strong brand recognition

Bounce rate only 25%, avg session 205s — exceptionally high engagement

Traffic concentrated in United States (96%) — high geographic dependency

How does tray.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

tray.io

tray.io

🔗 3 keyword overlap

Discover Tray's low code platform to build, deploy, and scale AI agents across departments in a fast, flexible, safe way.

41.7K/mo+50%Apr 2012

Shares 3 keywords including "tray"

tray.com vs tray.io →Visit Website ↗
View full competitive analysis of tray.com →

Report based on data from May 2026

See a sample report