trueup.io

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DR 62by AhrefsMedium Opportunity · 58/100

7y2019-11-25Domain Age

406.1K-3%Monthly Visits

Direct 47%United States 56%Primary Channel

2Competitors

Product Identity

About

A tribute to the social network for corporate NPCs

Categoryjobs_and_career/jobs_and_employment

“A tribute to the social network for corporate NPCs”

18votes

1Comments

View on Product Hunt

Product Identity · Insight

A jobs_and_career/jobs_and_employment product operating for 7 years. Has ProductHunt presence (18 upvotes). No public revenue data.

Growth Profile

Monthly Visits

406,144

↓3.2% vs last month

Bounce Rate

23.4%

Pages / Visit

5.8

Avg. Session

3m 51s

Domain Age

6.8 years

#84,430Global Rank

#32,701Country Rank (840)

#501Category Rank · Jobs_and_Employment

Traffic Trend

↓3.2%

Growth Profile · Insight

Traffic is stable with high browsing depth (5.8 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

34.1%

Direct

47.0%

Social

7.8%

Referral

6.7%

Paid

0.1%

3.5%

Gen AI

0.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

56.4%

🇮🇳IndiaIN

9.6%

🇬🇧United KingdomGB

4.1%

🇨🇦CanadaCA

3.0%

🇪🇸SpainES

2.5%

Top 3 countries account for 70.0% of traffic — high geographic concentration

Top Keywords

Keyword
layoffs	111.4K	$1.34	$7.4K
lennys job board	25.3K	$0.00	$3.7K
lenny's job board	13.3K	$0.00	$3.7K
layoffs fyi	12.5K	$5.42	$3.0K
layoff tracker	6.2K	$3.78	$5.4K

SERP Rankings

Keyword			Ranking URL
yc companies	#4	📄	www.trueup.io/yc/companies	8,940	$3.17
cohere jobs	#10	📄	www.trueup.io/co/cohere/jobs	2,600	$1.28

Acquisition Engine · Insight

Brand-driven growth (47% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does trueup.io actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

lennysnewsletter.com

🔗 2 keyword overlap

Deeply researched product, growth, and career advice for product leaders, founders, and ambitious builders. Click to read Lenny's Newsletter, a Substack publication with millions of subscribers.

782.7K/mo-4%Feb 2020

Shares 2 keywords including "lennys job board"

trueup.io vs lennysnewsletter.com →Visit Website ↗