unc.edu
DR 90by AhrefsMedium Opportunity · 60/100

About

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Categoryscience_and_education/universities_and_colleges
Top 7,202
Global Rank
United States 88%
Top Market
-22%
Monthly Trend
41% Bounce
Engagement Signal

Monthly Visits

6,444,286

22.2% vs last month

Bounce Rate

41.0%

Pages / Visit

6.3

Avg. Session

3m 44s

Traffic

#7,202Global Rank
#1,605Country Rank (840)
#36Category Rank · Universities_and_Colleges
Traffic Trend
22.2%
Traffic Sources
Organic Search
39.3%
Direct
44.8%
Social
2.7%
Referral
9.3%
Paid
1.0%
Email
2.9%

Strong brand recognition: 44.8% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
88.3%
🇮🇳IndiaIN
1.1%
Top 3 countries account for 90.2% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
unc116.9K$3.95$12.7K
unc chapel hill58.3K$7.15$27.9K
connectcarolina14.1K$4.69$23.2K
connect carolina11.8K$4.69$20.3K
unc library10.2K$0.39$15.4K

Growth Readout

Direct traffic at 45% — strong brand recognition

Global rank top 7.2K — established player in the space

Traffic concentrated in United States (88%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does unc.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

kendal.org

kendal.org

🔗 3 keyword overlap

For three decades, Generations United has been the catalyst for policies and practices stimulating cooperation and collaboration among generations, evoking the vibrancy, energy and sheer productivity that result when people of all ages come together.

37.9K/mo-67%Apr 1996

Shares 3 keywords including "pornhub"

uw.edu

uw.edu

🔗 2 keyword overlap

UW led youth activities* deemed to be in-scope of APS 10.13 must be registered within the Youth Program Registration System (YPRS) prior to the start of youth interactions.

10.8M/mo+6%

Shares 2 keywords including "pornhub"

upenn.edu

upenn.edu

🔗 2 keyword overlap

topics

9.0M/mo-20%

Shares 2 keywords including "pornhub"

utah.gov

utah.gov

🔗 2 keyword overlap

The Official Website of the State of Utah

8.5M/mo-5%Oct 1997

Shares 2 keywords including "xvideo"

uga.edu

uga.edu

🔗 2 keyword overlap

as the birthplace of public higher education in america, the university of georgia is one of the top public research universities in the nation.

4.5M/mo-26%

Shares 2 keywords including "pornhub"

Report based on data from May 2026

See a sample report