uoregon.edu

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Medium Opportunity · 60/100

—Domain Age

1.9M-22%Monthly Visits

Direct 48%United States 86%Primary Channel

5Competitors

Product Identity

About

Today is a landmark day for the University of Oregon, as we officially join the Big Ten Conference with great pride and excitement. This move continues our tremendous upward trajectory as a university and highlights the power of the Oregon brand.

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

1,949,245

↓21.7% vs last month

Bounce Rate

38.8%

Pages / Visit

5.2

Avg. Session

4m 8s

#24,768Global Rank

#6,296Country Rank (840)

#185Category Rank · Universities_and_Colleges

Traffic Trend

↓21.7%

Growth Profile · Insight

Traffic is declining (-22%) but remaining users engage deeply (4m08s sessions) — likely shedding low-value traffic rather than losing product-market fit.

Acquisition Engine

Traffic Sources

Organic Search

35.3%

Direct

47.3%

Social

4.2%

Referral

9.1%

Paid

0.0%

3.3%

Gen AI

0.9%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

85.6%

🇨🇦CanadaCA

1.2%

Top 3 countries account for 87.6% of traffic — high geographic concentration

Top Keywords

Keyword
random number generator	1.3M	$1.93	$6.4K
number generator	183.6K	$2.41	$3.5K
uo	182.9K	$0.57	$3.4K
university of oregon	29.3K	$1.67	$12.6K
duck web	2.7K	$1.89	$4.3K

SERP Rankings

Keyword			Ranking URL
utm parameters	#9	📄	digital.uoregon.edu/web-communicators/google-analytics/utm-codes	16,240	$1.36
how to record zoom meeting	#3	📄	service.uoregon.edu/TDClient/2030/Portal/KB/ArticleDet?ID=101835	4,390	$0.83
avant testing	#7	📄	testing.uoregon.edu/avant-assessments-standards-based-measurement-proficiency-stamp	1,280	—
outlook add ins	#8	📄	service.uoregon.edu/TDClient/2030/Portal/KB/ArticleDet?ID=132886	1,000	$2.50

Acquisition Engine · Insight

Brand-driven growth (48% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does uoregon.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

random.org

🔗 2 keyword overlap

This page contains the list of websites that are governed by RANDOM.ORG's Terms and Conditions.

4.5M/mo+6%May 1997

Shares 2 keywords including "random number generator"

uoregon.edu vs random.org →Visit Website ↗

numbergenerator.org

🔗 2 keyword overlap

Free number generator service with quick book-markable links

1.2M/mo+3%Aug 2009

Shares 2 keywords including "random number generator"

uoregon.edu vs numbergenerator.org →Visit Website ↗

hedges.name

🔗 2 keyword overlap

hedges.name

244.7K/mo+13%

Shares 2 keywords including "random number generator"

uoregon.edu vs hedges.name →Visit Website ↗

randraw.com

🔗 2 keyword overlap

Create your WHEEL OF NAMES! A game-show-like spinner will select the winner. Adjust the spinning strength as you like!

218.2K/mo+22%Jul 2020

Shares 2 keywords including "random number generator"

uoregon.edu vs randraw.com →Visit Website ↗

randomizer.uk

🔗 2 keyword overlap

Create your WHEEL OF NAMES! A game-show-like spinner will select the winner. Adjust the spinning strength as you like!

39.8K/mo-22%

Shares 2 keywords including "random number generator"

uoregon.edu vs randomizer.uk →Visit Website ↗

View full competitive analysis of uoregon.edu →

Competitive Landscape · Insight

Facing significant traffic gap vs random.org (2.3x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

uoregon.edu

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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