ups.com
DR 91by AhrefsMedium Opportunity · 48/100
34y1992-04-06Domain Age
193.8M+0%Monthly Visits
Direct 59%United States 74%Primary Channel
3Competitors

Product Identity

About

Discover fast, reliable global shipping and logistics solutions with UPS. Explore our shipping and tracking services and streamline your supply chain today.

Categorybusiness_and_consumer_services/shipping_and_logistics

Product Identity · Insight

Operating for 34 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

193,825,651

0.2% vs last month

Bounce Rate

29.9%

Pages / Visit

3.6

Avg. Session

2m 57s

Domain Age

34.2 years

#208Global Rank
#74Country Rank (840)
#3Category Rank · Shipping_and_Logistics
Traffic Trend
0.2%

Growth Profile · Insight

Monthly visits of 193.8M with 2m57s average session. A low bounce rate (30%) suggests strong landing page relevance.

Acquisition Engine

Traffic Sources
Organic Search
20.5%
Direct
58.5%
Social
1.6%
Referral
7.2%
Paid
0.7%
Email
11.4%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
73.6%
🇨🇦CanadaCA
4.7%
🇩🇪GermanyDE
2.8%
🇫🇷FranceFR
2.0%
🇬🇧United KingdomGB
1.9%
Top 3 countries account for 81.1% of traffic — high geographic concentration
Top Keywords
Keyword
ups2.3M$0.82$3179.0K
ups tracking2.1M$0.42$2100.4K
ups tracking number170.8K$0.42$226.8K
tracking number169.7K$0.43$65.6K
ups store near me131.6K$0.31$98.6K
SERP Rankings

Acquisition Engine · Insight

Direct is the primary acquisition channel (59%), ranking for 5 keywords with traffic concentrated in United States (74%). Heavy reliance on one channel creates vulnerability.

How does ups.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

theupsstore.com favicon

theupsstore.com

theupsstore.com

🔗 4 keyword overlap

Every ing you need for small business, all in one place.

4.9M/mo+3%Dec 1999

Shares 4 keywords including "ups"

aftership.com favicon

aftership.com

aftership.com

🔗 2 keyword overlap

Service Types are supported services by courier. Service options are value added services supported by courier. Find the full list here.

10.4M/mo+6%Jan 2012

Shares 2 keywords including "usps tracking"

deftship.com favicon

deftship.com

deftship.com

🔗 2 keyword overlap

Connect with global carriers and marketplaces through Deftship. Use our app for easy shipment creation anytime, anywhere.

22.5K/mo-4%Nov 2018

Shares 2 keywords including "ups"

Competitive Landscape · Insight

Competes with 3 products. Closest competitor theupsstore.com shares 4 keywords at 4.9M/mo — competition intensity is low.

Report based on data from May 2026

See a sample report