vwo.com
Medium Opportunity · 57/100
26y2000-03-02Domain Age
254.5K-11%Monthly Visits
Direct 50%India 20%Primary Channel
1Competitors

Product Identity

About

VWO is the market-leading digital experience optimization solution that fast-growing companies use for experimentation & conversion rate optimization.

Categorycomputers_electronics_and_technology

Product Identity · Insight

Operating for 26 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

254,482

11.1% vs last month

Bounce Rate

44.8%

Pages / Visit

2.2

Avg. Session

1m 21s

Domain Age

26.4 years

#191,076Global Rank
#62,080Country Rank (356)
#8,030Category Rank · Computers_Electronics_and_Technology
Traffic Trend
11.1%

Growth Profile · Insight

Monthly visits of 254.5K with 1m21s average session. A moderate bounce rate (45%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
33.6%
Direct
49.1%
Social
2.0%
Referral
7.7%
Paid
0.0%
Email
6.0%
Gen AI
1.7%
Geographic Distribution
DomainShareBar
🇮🇳IndiaIN
20.1%
🇺🇸United StatesUS
13.5%
🇧🇷BrazilBR
5.4%
🇩🇪GermanyDE
5.2%
🇳🇱NetherlandsNL
4.8%
Top 3 countries account for 39.1% of traffic
Top Keywords
Keyword
hotjar180.9K$7.16$3.2K
vwo64.5K$3.66$24.3K
optimizely62.4K$3.51$2.8K
vwo login2.2K$1.37$2.5K
vwo case studies1.0K$2.31$3.5K
SERP Rankings
KeywordRanking URL
hero image#2📄vwo.com/glossary/hero-image/5,520$3.04

Acquisition Engine · Insight

Brand-driven growth (50% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does vwo.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

crazyegg.com favicon
crazyegg.com

crazyegg.com

🔗 2 keyword overlap

Is your website color palette best for your brand? Does it appeal to your audience? We have answers! Read on to find out.

287.8K/mo-12%Dec 2002

Shares 2 keywords including "hotjar"

Competitive Landscape · Insight

1/1 competitors are losing traffic — the market may be contracting. Stable performance here means gaining relative share.

Report based on data from July 2026

See a sample report