whitepages.com
DR 78by AhrefsMedium Opportunity · 60/100

About

Discover Whitepages for Business subscription costs starting at $9.99/month. Compare enterprise pricing plans for contact info on 250M+ U.S. adults, background reports & Speed Search from contact lists to reach more customers

Categoryreference_materials/public_records_and_directories
Top 2,255
Global Rank
United States 96%
Top Market
+9%
Monthly Trend
29% Bounce
Engagement Signal

Monthly Visits

19,213,947

8.8% vs last month

Bounce Rate

28.5%

Pages / Visit

4.3

Avg. Session

2m 52s

Domain Age

30.2 years

Traffic

#2,255Global Rank
#486Country Rank (840)
#2Category Rank · Public_Records_and_Directories
Traffic Trend
8.8%
Traffic Sources
Organic Search
69.0%
Direct
24.1%
Social
1.1%
Referral
3.5%
Paid
0.5%
Email
1.8%

SEO-dependent: 69.0% from organic search

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
95.8%
Top 3 countries account for 97.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
white pages270.5K$1.29$592.2K
phone number lookup183.5K$1.24$97.7K
reverse phone lookup181.6K$1.01$220.7K
whitepages176.3K$1.94$284.9K
reverse phone lookup free37.8K$0.89$31.8K
SERP Rankings

Growth Readout

Traffic grew for 3 consecutive months (+16%, +2%, +9%) — clear upward momentum

Global rank top 2.3K — established player in the space

Traffic concentrated in United States (96%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does whitepages.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

washingtoncitypaper.com

washingtoncitypaper.com

🔗 3 keyword overlap

Shake off winter, leave your comfort zone, and enjoy the thrill of exploring something new in the local arts scene this season.

682.4K/mo-15%Mar 1996

Shares 3 keywords including "reverse phone lookup"

krispcall.com

krispcall.com

🔗 3 keyword overlap

Learn what a call center PBX is, how it works, key features, benefits, and tips to choose the best system for your business success

298.1K/mo+4%Aug 2020

Shares 3 keywords including "reverse phone lookup"

truecaller.com

truecaller.com

🔗 2 keyword overlap

Privacy Policy

18.5M/mo+15%Jan 2009

Shares 2 keywords including "reverse phone lookup"

spokeo.com

spokeo.com

🔗 2 keyword overlap

People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free.

11.2M/mo+3%Apr 2006

Shares 2 keywords including "phone number lookup"

usphonebook.com

usphonebook.com

🔗 2 keyword overlap

usphonebook.com reverse phone lookups are 100% free. we search billions of records to provide you with a name and location of any u.s. phone number.

5.4M/mo+28%Dec 2000

Shares 2 keywords including "phone number lookup"

Report based on data from May 2026

See a sample report