who.int

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DR 93by AhrefsMedium Opportunity · 60/100

About

The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

Categoryhealth/health

Top 4,221

Global Rank

United States 19%

Top Market

+20%

Monthly Trend

63% Bounce

Engagement Signal

Monthly Visits

15,592,365

↑19.8% vs last month

Bounce Rate

62.5%

Pages / Visit

2.4

Avg. Session

2m 3s

Domain Age

28 years

Traffic

#4,221Global Rank

#4,954Country Rank (840)

#110Category Rank · Health

Traffic Trend

↑19.8%

Traffic Sources

Organic Search

59.6%

Direct

30.5%

Social

2.6%

Referral

6.6%

Paid

0.1%

0.7%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

18.7%

🇦🇺AustraliaAU

5.5%

🇬🇧United KingdomGB

4.9%

🇲🇽MexicoMX

4.7%

🇮🇳IndiaIN

4.3%

Top 3 countries account for 29.2% of traffic

SEO & Keywords

Top Keywords

Keyword
hantavirus	14.2M	$0.31	$1712.2K
hanta virus	1.4M	$0.28	$131.2K
hantavirus map	978.8K	$0.00	$226.9K
hantavirus cruise ship	284.3K	$0.00	$171.3K
who	234.8K	$1.19	$193.6K

SERP Rankings

Keyword			Ranking URL
esquizofrenia	#4	📄	www.who.int/news-room/fact-sheets/detail/schizophrenia	39,280	$0.23
enso	#10	📄	www.who.int/news-room/fact-sheets/detail/el-nino-southern-oscillation-(enso)	27,100	$1.16
elephantiasis	#4	📄	www.who.int/health-topics/lymphatic-filariasis	16,520	$0.45
gprm	#5	📄	apps.who.int/hiv/amds/price/hdd/Default10.aspx	9,790	—
what are the	#4	📄	www.who.int/news-room/fact-sheets/detail/coronavirus-disease-(covid-19)	6,620	—

Growth Readout

Traffic grew for 3 consecutive months (+14%, +0%, +20%) — clear upward momentum

Global rank top 4.2K — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does who.int actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.