workato.com

DR 80by AhrefsMedium Opportunity · 47/100

About

Get the latest news on Workato and uncover best practices for building high-performing integrations and automations in the AI era.

Categorycomputers_electronics_and_technology/programming_and_developer_software

Top 64,022

Global Rank

United States 45%

Top Market

+13%

Monthly Trend

31% Bounce

Engagement Signal

Monthly Visits

472,258

↑12.7% vs last month

Bounce Rate

31.4%

Pages / Visit

10.5

Avg. Session

8m 14s

Domain Age

12.7 years

Traffic

#64,022Global Rank

#29,761Country Rank (840)

#599Category Rank · Programming_and_Developer_Software

Traffic Trend

↑12.7%

Traffic Sources

Organic Search

22.8%

Direct

57.8%

Social

3.8%

Referral

12.5%

Paid

1.5%

1.7%

Strong brand recognition: 57.8% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

45.1%

🇦🇺AustraliaAU

11.6%

🇳🇱NetherlandsNL

8.6%

🇮🇳IndiaIN

2.7%

🇨🇴ColombiaCO

2.5%

Top 3 countries account for 65.3% of traffic

SEO & Keywords

Top Keywords

Keyword
n8n	2.2M	$0.69	$2.9K
zapier	852.5K	$3.82	$1.3K
workato	44.6K	$17.86	$29.8K
boomi	25.2K	$2.23	$1.6K
workato careers	1.4K	$2.24	$1.4K

SERP Rankings

Keyword			Ranking URL
workato	#1	🏠	www.workato.com/	52,590	$18.43
what does mcp stand for	#9	📄	www.workato.com/the-connector/what-is-mcp/	3,660	—
workato careers	#1	📄	www.workato.com/careers	1,720	$2.93
workato careers	#8	🏠	www.workato.com/	1,720	$2.93
legacy systems	#8	📄	www.workato.com/the-connector/legacy-systems/	1,670	$7.91

Business & Domain

Domain Information

RegistrarGoDaddy.com, LLC

Registered2013-10-16

Expires2026-10-16

Name ServersNS-1300.AWSDNS-34.ORG, NS-1755.AWSDNS-27.CO.UK

Growth Readout

Direct traffic at 58% — strong brand recognition

Bounce rate only 31%, avg session 494s — exceptionally high engagement

5 tracked competitors in this category — competitive landscape is well-defined

How does workato.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.