wpengine.com

DR 93by AhrefsMedium Opportunity · 44/100

About

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. The global technology company serves and powers more than 5 million sites, providing premium, enterprise-grade solutions, tools, and services, including specialized hosting platforms for websites built on WordPress, industry-tailored agency solutions, and developer-centric tools like Advanced Custom Fields, NitroPack, Local, and more. Innovative technology and industry-leading expertise are why Pandora, Experian, Equifax, VMware, HubSpot, and Dell choose WP Engine. Learn more at wpengine.com.

Categorycomputers_electronics_and_technology/web_hosting_and_domain_names

Top 21,485

Global Rank

United States 64%

Top Market

-6%

Monthly Trend

41% Bounce

Engagement Signal

Monthly Visits

2,211,884

↓6.0% vs last month

Bounce Rate

41.1%

Pages / Visit

5.0

Avg. Session

5m 40s

Domain Age

16.3 years

Traffic

#21,485Global Rank

#6,465Country Rank (840)

#21Category Rank · Web_Hosting_and_Domain_Names

Traffic Trend

↓6.0%

Traffic Sources

Organic Search

10.4%

Direct

67.2%

Social

2.4%

Referral

15.9%

Paid

0.6%

3.4%

Strong brand recognition: 67.2% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

64.3%

🇬🇧United KingdomGB

6.8%

🇮🇳IndiaIN

5.5%

🇨🇦CanadaCA

3.9%

🇦🇺AustraliaAU

3.5%

Top 3 countries account for 76.6% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
wp	1.6M	$0.88	$20.6K
woocommerce	201.3K	$2.83	$3.3K
wp engine	47.5K	$8.67	$39.8K
wpengine	36.3K	$6.07	$31.1K
wpengine login	3.8K	$1.32	$4.1K

SERP Rankings

Keyword			Ranking URL
wp	#2	🏠	wpengine.com/	1,524,710	$0.22
se ranking	#4	📄	wpengine.com/solution-center/se-ranking/	93,130	$1.36
sendinblue	#2	📄	wpengine.com/solution-center/sendinblue/	47,200	$5.24
affiliate wp	#6	📄	wpengine.com/solution-center/affiliatewp/	1,870	$3.24

Growth Readout

Direct traffic at 67% — strong brand recognition

Global rank top 21.5K — established player in the space

Traffic concentrated in United States (64%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does wpengine.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

bluehost.com

🔗 2 keyword overlap

bluehost is one of the largest website hosting providers and powers millions of websites. learn more about our secure and reliable hosting services today!

4.8M/mo+3%Nov 2002

Shares 2 keywords including "wp"

wpengine.com vs bluehost.com →Visit Website ↗

liquidweb.com

🔗 2 keyword overlap

With our web hosting management software, you can take charge of your server and applications. Learn how Liquid Web makes it a breeze!

713.4K/mo+31%Aug 1997

Shares 2 keywords including "wordpress"

wpengine.com vs liquidweb.com →Visit Website ↗

wpbeginner.com

🔗 2 keyword overlap

Level up your website skills with WPBeginner's free live workshops on WordPress, SEO, blogging, eCommerce, and more. In every workshop, we also conduct a live Q&A session at the end, where you can ask any WordPress questions to our workshop hosts! Upcoming Workshops Past Workshops Here are the past WPBeginner workshops. Save 5+ Hours Every

337.4K/mo-8%Apr 2009

Shares 2 keywords including "wp"

wpengine.com vs wpbeginner.com →Visit Website ↗

View full competitive analysis of wpengine.com →

Report based on data from May 2026

See a sample report