wsj.com

DR 92by AhrefsMedium Opportunity · 46/100

About

Breaking news and analysis from the U.S. and around the world at WSJ.com. Politics, Economics, Markets, Life & Arts, and in-depth reporting.

Categorynews_and_media

Top 651

Global Rank

United States 83%

Top Market

-9%

Monthly Trend

54% Bounce

Engagement Signal

Monthly Visits

83,024,680

↓8.7% vs last month

Bounce Rate

54.3%

Pages / Visit

2.5

Avg. Session

2m 52s

Domain Age

32.1 years

Traffic

#651Global Rank

#178Country Rank (840)

#13Category Rank · News_and_Media

Traffic Trend

↓8.7%

Traffic Sources

Organic Search

15.8%

Direct

69.1%

Social

4.8%

Referral

5.3%

Paid

2.0%

3.0%

Strong brand recognition: 69.1% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

82.9%

🇨🇦CanadaCA

2.4%

🇬🇧United KingdomGB

1.2%

🇨🇳ChinaCN

1.1%

🇯🇵JapanJP

1.1%

Top 3 countries account for 86.4% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
ebay	18.6M	$0.94	$183.3K
iran news	1.5M	$0.63	$323.6K
gamestop	908.6K	$0.37	$149.9K
wsj	434.7K	$3.33	$596.0K
wall street journal	398.9K	$4.10	$555.6K

SERP Rankings

Keyword			Ranking URL
meta stock	#8	📄	www.wsj.com/market-data/quotes/META?gaa_at=eafs&gaa_n=AWEtsqffx255cewESGmPsI551rtHn4U4VeduUkhPAJ5t6adEkdJ4pHzvfliP&gaa_ts=69c51a6d&gaa_sig=Dx0y0lWdzgCgBx4h-3Oyd2Z1cBoDwhPF7uG9MoGjI-kRF6R0XOryIeitmYcEMXHmrTh0HossgOVrY9pZPK7Y0g%3D%3D	1,646,550	$3.81
ai news	#6	📄	www.wsj.com/tech/ai?gaa_at=eafs&gaa_n=AWEtsqe-mDjZ_VrY1EWJGgx6VAL7Z7WsU9QRKQOt91loF0TIyArjjaxNsKeE&gaa_ts=69c509e0&gaa_sig=0-MVhP8aAflHvsb2fQAMmAQ1ICNHx7CwIu2E2Rzk07mOSc-bqdtDBEd-hiyVtmhw0CFbelFvnX_f7jyZDlQFKw%3D%3D	227,380	$1.74
kkr	#5	📄	www.wsj.com/market-data/quotes/KKR?gaa_at=eafs&gaa_n=AWEtsqe1Z7zMuvaqI2uPreWle1B0YUdTFI3PHnNRiPAl_De4EHTUk-bniG5J&gaa_ts=69c518fc&gaa_sig=HZdnOepPUcEE5NtwsRAyIqsjLpyXwPi24myYpimp_qHmZhC4drHHx1_YttqFbnWHqafLXscUf5lcKxHdnmyCCQ%3D%3D	112,670	$0.68
reddit wallstreetbets	#7	📄	www.wsj.com/finance/stocks/reddits-wallstreetbets-was-the-gamestop-kingmaker-but-longtime-users-say-the-thrill-is-gone-11643025602?gaa_at=eafs&gaa_n=AWEtsqcrXl_dhhz9_abud5iX_gAYFFkgZG3gJGMX2IyNGCtiqfGgOl5OSIcI&gaa_ts=69c51d2a&gaa_sig=I8NHoCzFQf9STrFs6U6A-GnklTa3GejUzRKdF84aZZSg-LCaCOFeBkgIEbBjYCDr1mOHZ96fxA_cAUxcvGPqJQ%3D%3D	46,840	$3.33
fireworks ai	#3	📄	www.wsj.com/articles/ai-inference-startup-fireworks-ai-is-valued-at-4-billion-in-funding-round-758885c8?gaa_at=eafs&gaa_n=AWEtsqdR9gvw5cNjCGUXP14uGX06HZkWUzxKTVfnQQwp_YPJldmnDKvg4OIO&gaa_ts=69c51649&gaa_sig=x7eKDebpLylrG-7Ec2JHRnjGGd0THziR39E0X4VgnzbBK5T_MsXdT3-t-UNT43TWy6lQiRc9RR-sKF-UD-JVmw%3D%3D	25,870	—

Growth Readout

Direct traffic at 69% — strong brand recognition

Global rank top 651 — established player in the space

Traffic concentrated in United States (83%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does wsj.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.