zhihu.com

DR 91by AhrefsMedium Opportunity · 60/100

About

知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业、友善的社区氛围、独特的产品机制以及结构化和易获得的优质内容，聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群，已成为综合性、全品类、在诸多领域具有关键影响力的知识分享社区和创作者聚集的原创内容平台，建立起了以社区驱动的内容变现商业模式。

Categorycomputers_electronics_and_technology/social_networks_and_online_communities

Top 182

Global Rank

China 86%

Top Market

-2%

Monthly Trend

49% Bounce

Engagement Signal

Monthly Visits

234,322,728

↓2.1% vs last month

Bounce Rate

48.5%

Pages / Visit

3.0

Avg. Session

5m 2s

Domain Age

19 years

Traffic

#182Global Rank

#9Country Rank (156)

Traffic Trend

↓2.1%

Traffic Sources

Organic Search

55.7%

Direct

37.7%

Social

1.5%

Referral

4.8%

Paid

0.2%

0.1%

Geographic Distribution

DomainShare

🇨🇳ChinaCN

86.0%

🇭🇰Hong Kong SAR ChinaHK

4.5%

🇺🇸United StatesUS

4.2%

🇹🇼TaiwanTW

1.6%

Top 3 countries account for 94.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
gemini	137.9M	$0.26	$36.7K
codex	5.8M	$4.45	$113.5K
知乎	509.4K	$0.00	$1369.4K
zhihu	124.6K	$0.00	$201.8K
图吧工具箱	39.1K	$0.00	$80.5K

SERP Rankings

Keyword			Ranking URL
youtube视频下载	#5	📄	zhuanlan.zhihu.com/p/675860119	105,150	—
硅基流动	#4	📄	zhuanlan.zhihu.com/p/32300877648	89,010	—
扣子	#4	📄	zhuanlan.zhihu.com/p/712046591	57,270	$1.07
早上好	#7	📄	zhuanlan.zhihu.com/p/620324514	32,550	—
seedance 2.0即梦	#6	📄	zhuanlan.zhihu.com/p/2004623893273519265	27,740	—

Growth Readout

Global rank top 182 — established player in the space

Traffic concentrated in China (86%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does zhihu.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

csdn.net

🔗 3 keyword overlap

csdn是全球知名中文it技术交流平台,创建于1999年,包含原创博客、精品问答、职业培训、技术论坛、资源下载等产品服务,提供原创、优质、完整内容的专业it技术开发社区.

42.8M/mo-2%Mar 1999

Shares 3 keywords including "openclaw"

zhihu.com vs csdn.net →Visit Website ↗

heise.de

🔗 2 keyword overlap

Zölle, Embargos, geopolitische Spannungen – Unternehmen haben derzeit mit vielen Schwierigkeiten zu kämpfen. Eine resiliente IT ist unerlässlich, um gut

12.6M/mo-4%

Shares 2 keywords including "gemini"

zhihu.com vs heise.de →Visit Website ↗