ahrefs.com vs serpstat.com
Market traction comparison · Updated Jul 2026
| ahrefs.com | serpstat.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.0M | 241.2K | ahrefs.com |
| Bounce Rate | 36.2% | 36.2% | ahrefs.com |
| SEO & Keywords | 35 | 30 | ahrefs.com |
| Domain Age | 15y 9m | 11y 10m | ahrefs.com |
ahrefs.com leads in 4 of 4 dimensions, while serpstat.com leads in 0.
Growth Momentum
| ahrefs.com | serpstat.com | Leads | |
|---|---|---|---|
| Monthly Visits | 8.0M | 241.2K | ahrefs.com |
| MoM Change | +3% | -7% | ahrefs.com |
| Avg. Session | 6m24s | 4m28s | ahrefs.com |
| Pages / Visit | 5.8 | 4.7 | ahrefs.com |
Growth Momentum · Insight
serpstat.com is losing traffic (-7%) despite 241.2K monthly visits. ahrefs.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ahrefs.com | serpstat.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 66% | Direct 54% | |
| Bounce Rate | 36.2% | 36.2% | ahrefs.com |
| SEO & Keywords | 35 | 30 | ahrefs.com |
Keyword Overlap Rate: 48%
Acquisition Strategy · Insight
ahrefs.com acquires users primarily through Direct (66%), while serpstat.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — ahrefs.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ahrefs.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ahrefs.com | serpstat.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 9m | 11y 10m | ahrefs.com |
| Registered | Nov 2010 | Oct 2014 | |
| Expires | Nov 2029 | Oct 2029 |
Business Maturity · Insight
ahrefs.com has been in the market for over a decade, indicating established presence.
Market Position
| ahrefs.com | serpstat.com | Leads | |
|---|---|---|---|
| Global Rank | #6.3K | #151.6K | ahrefs.com |
| Category Rank | #97 | #776 | ahrefs.com |
| PH Upvotes | — | 8 |
ahrefs.com only
serpstat.com only
Market Position · Insight
Each has untapped markets the other serves: ahrefs.com could expand into Ukraine, Bulgaria, Uzbekistan, while serpstat.com could target Pakistan, United Kingdom, Netherlands.
Key Takeaways
- •serpstat.com is losing traffic (-7%) despite 241.2K monthly visits. ahrefs.com's +3% growth puts it on a trajectory to overtake.
- •ahrefs.com acquires users primarily through Direct (66%), while serpstat.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — ahrefs.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ahrefs.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ahrefs.com receives 33.1x more monthly traffic than serpstat.com (8.0M vs 241.2K).
- •ahrefs.com is growing (+3%) while serpstat.com is declining (-7%).
- •They share 21 keywords (48% overlap), indicating direct search competition.
- •ahrefs.com has a 4-year head start in the market.
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Report based on data from July 2026