backlinko.com vs serpstat.com
Market traction comparison · Updated Jul 2026
| backlinko.com | serpstat.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 241.2K | backlinko.com |
| Bounce Rate | 48.6% | 36.2% | serpstat.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 11m | 11y 10m | backlinko.com |
backlinko.com leads in 2 of 4 dimensions, while serpstat.com leads in 1.
Growth Momentum
| backlinko.com | serpstat.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 241.2K | backlinko.com |
| MoM Change | +2% | -7% | backlinko.com |
| Avg. Session | 0m36s | 4m28s | serpstat.com |
| Pages / Visit | 1.7 | 4.7 | serpstat.com |
Growth Momentum · Insight
backlinko.com is growing faster (+2%) but visitors stay 7.6x shorter (0m36s vs 4m28s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| backlinko.com | serpstat.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Direct 54% | |
| Bounce Rate | 48.6% | 36.2% | serpstat.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
backlinko.com acquires users primarily through Search (45%), while serpstat.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — serpstat.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| backlinko.com | serpstat.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 11m | 11y 10m | backlinko.com |
| Registered | Sep 2011 | Oct 2014 | |
| Expires | Sep 2035 | Oct 2029 |
Business Maturity · Insight
backlinko.com has been in the market for over a decade, indicating established presence.
Market Position
| backlinko.com | serpstat.com | Leads | |
|---|---|---|---|
| Global Rank | #170.5K | #151.6K | serpstat.com |
| Category Rank | #169 | #776 | backlinko.com |
| PH Upvotes | — | 8 |
backlinko.com only
serpstat.com only
Market Position · Insight
Each has untapped markets the other serves: backlinko.com could expand into Ukraine, Bulgaria, Uzbekistan, while serpstat.com could target Pakistan, Indonesia, Australia.
Key Takeaways
- •serpstat.com is losing traffic (-7%) despite 241.2K monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
- •backlinko.com is growing faster (+2%) but visitors stay 7.6x shorter (0m36s vs 4m28s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •backlinko.com acquires users primarily through Search (45%), while serpstat.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — serpstat.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •backlinko.com has 1.3x more traffic (324.6K vs 241.2K), though both operate at comparable scale.
- •backlinko.com is growing (+2%) while serpstat.com is declining (-7%).
- •serpstat.com keeps visitors significantly longer (4m28s avg session vs backlinko.com's 0m36s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026