alabama.gov vs berkeley.edu
Market traction comparison · Updated Jul 2026
| alabama.gov | berkeley.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 12.4M | berkeley.edu |
| Bounce Rate | 42.8% | 39.6% | berkeley.edu |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 7m | — |
berkeley.edu leads in 2 of 3 dimensions, while alabama.gov leads in 0.
Growth Momentum
| alabama.gov | berkeley.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 12.4M | berkeley.edu |
| MoM Change | -46% | +20% | berkeley.edu |
| Avg. Session | 3m44s | 5m26s | berkeley.edu |
| Pages / Visit | 5.0 | 5.5 | berkeley.edu |
Growth Momentum · Insight
alabama.gov is losing traffic (-46%) despite 3.2M monthly visits. berkeley.edu's +20% growth puts it on a trajectory to overtake.
Acquisition Strategy
| alabama.gov | berkeley.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 44% | |
| Bounce Rate | 42.8% | 39.6% | berkeley.edu |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 30%
Acquisition Strategy · Insight
alabama.gov acquires users primarily through Direct (52%), while berkeley.edu relies on Direct (44%). This reflects fundamentally different go-to-market strategies — alabama.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while alabama.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| alabama.gov | berkeley.edu | Leads | |
|---|---|---|---|
| Domain Age | 24y 7m | — | |
| Registered | Jan 2002 | — | |
| Expires | Aug 2026 | — |
Market Position
| alabama.gov | berkeley.edu | Leads | |
|---|---|---|---|
| Global Rank | #15.0K | #4.1K | berkeley.edu |
| Category Rank | #92 | #9 | berkeley.edu |
Key Takeaways
- •alabama.gov is losing traffic (-46%) despite 3.2M monthly visits. berkeley.edu's +20% growth puts it on a trajectory to overtake.
- •alabama.gov acquires users primarily through Direct (52%), while berkeley.edu relies on Direct (44%). This reflects fundamentally different go-to-market strategies — alabama.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while alabama.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •berkeley.edu receives 3.9x more monthly traffic than alabama.gov (12.4M vs 3.2M).
- •berkeley.edu is growing (+20%) while alabama.gov is declining (-46%).
- •They share 14 keywords (30% overlap), indicating direct search competition.
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Report based on data from July 2026