ama-assn.org vs ama.org
Market traction comparison · Updated Jul 2026
| ama-assn.org | ama.org | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 289.5K | ama-assn.org |
| Bounce Rate | 53.1% | 43.8% | ama.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 8m | 31y 9m | ama.org |
ama.org leads in 2 of 4 dimensions, while ama-assn.org leads in 1.
Growth Momentum
| ama-assn.org | ama.org | Leads | |
|---|---|---|---|
| Monthly Visits | 2.3M | 289.5K | ama-assn.org |
| MoM Change | +6% | -9% | ama-assn.org |
| Avg. Session | 3m33s | 0m43s | ama-assn.org |
| Pages / Visit | 5.0 | 2.1 | ama-assn.org |
Growth Momentum · Insight
ama.org is losing traffic (-9%) despite 289.5K monthly visits. ama-assn.org's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ama-assn.org | ama.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 44% | |
| Bounce Rate | 53.1% | 43.8% | ama.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 161%
Acquisition Strategy · Insight
ama-assn.org acquires users primarily through Search (53%), while ama.org relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ama.org's higher direct traffic suggests stronger brand recognition or product-led growth, while ama-assn.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ama-assn.org | ama.org | Leads | |
|---|---|---|---|
| Domain Age | 31y 8m | 31y 9m | ama.org |
| Registered | Dec 1994 | Nov 1994 | |
| Expires | Dec 2033 | Nov 2027 |
Business Maturity · Insight
ama.org has been in the market for over a decade, indicating established presence.
Market Position
| ama-assn.org | ama.org | Leads | |
|---|---|---|---|
| Global Rank | #19.9K | #170.0K | ama-assn.org |
| Category Rank | #58 | #650 | ama-assn.org |
ama-assn.org only
ama.org only
Market Position · Insight
Each has untapped markets the other serves: ama-assn.org could expand into Poland, Spain, while ama.org could target Canada, Dominican Republic.
Key Takeaways
- •ama.org is losing traffic (-9%) despite 289.5K monthly visits. ama-assn.org's +6% growth puts it on a trajectory to overtake.
- •ama-assn.org acquires users primarily through Search (53%), while ama.org relies on Direct (44%). This reflects fundamentally different go-to-market strategies — ama.org's higher direct traffic suggests stronger brand recognition or product-led growth, while ama-assn.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ama-assn.org receives 8.0x more monthly traffic than ama.org (2.3M vs 289.5K).
- •ama-assn.org is growing (+6%) while ama.org is declining (-9%).
- •ama-assn.org keeps visitors significantly longer (3m33s avg session vs ama.org's 0m43s), suggesting deeper product engagement or stickier content.
- •ama.org has a 9 percentage point lower bounce rate (44% vs 53%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026