ama.org vs digitalmarketinginstitute.com
Market traction comparison · Updated Jul 2026
| ama.org | digitalmarketinginstitute.com | Leads | |
|---|---|---|---|
| Monthly Visits | 289.5K | 320.7K | digitalmarketinginstitute.com |
| Bounce Rate | 43.8% | 46.3% | ama.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 9m | 15y 2m | ama.org |
ama.org leads in 2 of 4 dimensions, while digitalmarketinginstitute.com leads in 1.
Growth Momentum
| ama.org | digitalmarketinginstitute.com | Leads | |
|---|---|---|---|
| Monthly Visits | 289.5K | 320.7K | digitalmarketinginstitute.com |
| MoM Change | -9% | +20% | digitalmarketinginstitute.com |
| Avg. Session | 0m43s | 1m28s | digitalmarketinginstitute.com |
| Pages / Visit | 2.1 | 2.4 | digitalmarketinginstitute.com |
Growth Momentum · Insight
ama.org is losing traffic (-9%) despite 289.5K monthly visits. digitalmarketinginstitute.com's +20% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ama.org | digitalmarketinginstitute.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 55% | |
| Bounce Rate | 43.8% | 46.3% | ama.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
ama.org acquires users primarily through Direct (44%), while digitalmarketinginstitute.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — ama.org's higher direct traffic suggests stronger brand recognition or product-led growth, while digitalmarketinginstitute.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ama.org | digitalmarketinginstitute.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 15y 2m | ama.org |
| Registered | Nov 1994 | Jul 2011 | |
| Expires | Nov 2027 | Jul 2028 |
Business Maturity · Insight
ama.org has been in the market for over a decade, indicating established presence.
Market Position
| ama.org | digitalmarketinginstitute.com | Leads | |
|---|---|---|---|
| Global Rank | #170.0K | #150.5K | digitalmarketinginstitute.com |
| Category Rank | #650 | #9.5K | ama.org |
ama.org only
digitalmarketinginstitute.com only
Market Position · Insight
Each has untapped markets the other serves: ama.org could expand into Saudi Arabia, Ireland, while digitalmarketinginstitute.com could target Poland, Spain.
Key Takeaways
- •ama.org is losing traffic (-9%) despite 289.5K monthly visits. digitalmarketinginstitute.com's +20% growth puts it on a trajectory to overtake.
- •ama.org acquires users primarily through Direct (44%), while digitalmarketinginstitute.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — ama.org's higher direct traffic suggests stronger brand recognition or product-led growth, while digitalmarketinginstitute.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •digitalmarketinginstitute.com is growing (+20%) while ama.org is declining (-9%).
- •digitalmarketinginstitute.com keeps visitors significantly longer (1m28s avg session vs ama.org's 0m43s), suggesting deeper product engagement or stickier content.
- •ama.org acquires traffic primarily through Direct (44%), while digitalmarketinginstitute.com relies on Search (55%) — fundamentally different acquisition strategies.
- •They share 15 keywords (33% overlap), indicating direct search competition.
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Report based on data from July 2026