amazon.com.au vs amazon.com.br
Market traction comparison · Updated Jul 2026
amazon.com.au
amazon.com.br| amazon.com.au | amazon.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 91.1M | 226.5M | amazon.com.br |
| Bounce Rate | 33.0% | 34.3% | amazon.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 30y 11m |
amazon.com.au leads in 1 of 3 dimensions, while amazon.com.br leads in 1.
Growth Momentum
| amazon.com.au | amazon.com.br | Leads | |
|---|---|---|---|
| Monthly Visits | 91.1M | 226.5M | amazon.com.br |
| MoM Change | +13% | +13% | — |
| Avg. Session | 4m22s | 3m06s | amazon.com.au |
| Pages / Visit | 7.3 | 6.5 | amazon.com.au |
Growth Momentum · Insight
amazon.com.br receives 2.5x more monthly traffic than amazon.com.au (226.5M vs 91.1M).
Acquisition Strategy
| amazon.com.au | amazon.com.br | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Direct 41% | |
| Bounce Rate | 33.0% | 34.3% | amazon.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
amazon.com.au acquires users primarily through Search (43%), while amazon.com.br relies on Direct (41%). This reflects fundamentally different go-to-market strategies — amazon.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amazon.com.au | amazon.com.br | Leads | |
|---|---|---|---|
| Domain Age | — | 30y 11m | |
| Registered | — | Sep 1995 | |
| Expires | — | Sep 2026 |
Market Position
| amazon.com.au | amazon.com.br | Leads | |
|---|---|---|---|
| Global Rank | #311 | #117 | amazon.com.br |
| Category Rank | #1 | #2 | amazon.com.au |
| PH Upvotes | 0 | — |
amazon.com.au only
amazon.com.br only
Market Position · Insight
Each has untapped markets the other serves: amazon.com.au could expand into Brazil, Portugal, Paraguay, while amazon.com.br could target Australia, New Zealand, China.
Key Takeaways
- •amazon.com.br receives 2.5x more monthly traffic than amazon.com.au (226.5M vs 91.1M).
- •amazon.com.au acquires users primarily through Search (43%), while amazon.com.br relies on Direct (41%). This reflects fundamentally different go-to-market strategies — amazon.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •amazon.com.br receives 2.5x more monthly traffic than amazon.com.au (226.5M vs 91.1M).
- •amazon.com.au acquires traffic primarily through Search (43%), while amazon.com.br relies on Direct (41%) — fundamentally different acquisition strategies.
- •With only 0% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026