amazon.com.br vs primevideo.com
Market traction comparison · Updated Jul 2026
amazon.com.br| amazon.com.br | primevideo.com | Leads | |
|---|---|---|---|
| Monthly Visits | 226.5M | 310.6M | primevideo.com |
| Bounce Rate | 34.3% | 41.2% | amazon.com.br |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 11m | 25y 10m | amazon.com.br |
amazon.com.br leads in 2 of 4 dimensions, while primevideo.com leads in 1.
Growth Momentum
| amazon.com.br | primevideo.com | Leads | |
|---|---|---|---|
| Monthly Visits | 226.5M | 310.6M | primevideo.com |
| MoM Change | +13% | +3% | amazon.com.br |
| Avg. Session | 3m06s | 2m21s | amazon.com.br |
| Pages / Visit | 6.5 | 2.8 | amazon.com.br |
Growth Momentum · Insight
amazon.com.br is growing +13% while primevideo.com grows +3%. At current trajectory, amazon.com.br could close the traffic gap within 4 months.
Acquisition Strategy
| amazon.com.br | primevideo.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 41% | Direct 56% | |
| Bounce Rate | 34.3% | 41.2% | amazon.com.br |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
amazon.com.br acquires users primarily through Direct (41%), while primevideo.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — primevideo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| amazon.com.br | primevideo.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 11m | 25y 10m | amazon.com.br |
| Registered | Sep 1995 | Oct 2000 | |
| Expires | Sep 2026 | Oct 2026 |
Business Maturity · Insight
amazon.com.br has been in the market for over a decade, indicating established presence.
Market Position
| amazon.com.br | primevideo.com | Leads | |
|---|---|---|---|
| Global Rank | #117 | #135 | amazon.com.br |
| Category Rank | #2 | #6 | amazon.com.br |
amazon.com.br only
primevideo.com only
Market Position · Insight
amazon.com.br is heavily concentrated in Brazil (98%), creating dependency risk on a single market. primevideo.com has a more diversified audience.
Each has untapped markets the other serves: amazon.com.br could expand into India, Spain, while primevideo.com could target Portugal, Paraguay.
Key Takeaways
- •amazon.com.br is growing +13% while primevideo.com grows +3%. At current trajectory, amazon.com.br could close the traffic gap within 4 months.
- •amazon.com.br acquires users primarily through Direct (41%), while primevideo.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — primevideo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while amazon.com.br's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •primevideo.com has 1.4x more traffic (310.6M vs 226.5M), though both operate at comparable scale.
- •Both are growing, with amazon.com.br accelerating faster at +13% vs +3%.
- •With only 0% keyword overlap, they target largely different search audiences.
- •amazon.com.br depends on a single country for 98% of traffic, while primevideo.com is spread across more markets — lower geographic risk.
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Report based on data from July 2026