apiyi.com vs the-decoder.com

Market traction comparison · Updated Jul 2026

apiyi.com faviconapiyi.com
VS
the-decoder.com faviconthe-decoder.com
 apiyi.comthe-decoder.comLeads
Monthly Visits513.5K1.7Mthe-decoder.com
Bounce Rate47.9%56.7%apiyi.com
SEO & Keywords3030Tie
Domain Age2y 2m4y 2mthe-decoder.com

the-decoder.com leads in 2 of 4 dimensions, while apiyi.com leads in 1.

Growth Momentum

Growth Momentum
apiyi.comthe-decoder.com
 apiyi.comthe-decoder.comLeads
Monthly Visits513.5K1.7Mthe-decoder.com
MoM Change-5%+46%the-decoder.com
Avg. Session2m04s1m26sapiyi.com
Pages / Visit2.71.7apiyi.com

Growth Momentum · Insight

the-decoder.com is growing faster (+46%) but visitors stay 1.4x shorter (1m26s vs 2m04s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

 apiyi.comthe-decoder.comLeads
Primary ChannelSearch 50%Direct 57%
Bounce Rate47.9%56.7%apiyi.com
SEO & Keywords3030
apiyi.com
Search 50%Direct 41%Social 1%Referral 7%
the-decoder.com
Search 26%Direct 57%Social 9%Referral 8%Email 1%
SearchDirectSocialReferralPaidEmail
26
4
26
apiyi.com OnlySharedthe-decoder.com Only

Keyword Overlap Rate: 7%

Acquisition Strategy · Insight

apiyi.com acquires users primarily through Search (50%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apiyi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 apiyi.comthe-decoder.comLeads
Domain Age2y 2m4y 2mthe-decoder.com
RegisteredJun 2024Jun 2022
ExpiresJun 2026Jun 2026

Business Maturity · Insight

the-decoder.com has been in the market 2 years longer (4y vs 2y). the-decoder.com's longer track record suggests established operations, while apiyi.com's entry timing indicates the market still attracts new players.

Market Position

 apiyi.comthe-decoder.comLeads
Global Rank#105.3K#43.4Kthe-decoder.com
Category Rank#835
apiyi.comthe-decoder.com
🌐 China
39%
6%
🇺🇸 United States
3%
25%

apiyi.com only

🌐 Cambodia 19%🇰🇷 South Korea 5%🌐 Taiwan 2%

the-decoder.com only

🇫🇷 France 9%🇩🇪 Germany 4%🇧🇷 Brazil 3%

Market Position · Insight

Each has untapped markets the other serves: apiyi.com could expand into France, Germany, Brazil, while the-decoder.com could target Cambodia, South Korea, Taiwan.

Key Takeaways

  • apiyi.com is losing traffic (-5%) despite 513.5K monthly visits. the-decoder.com's +46% growth puts it on a trajectory to overtake.
  • the-decoder.com is growing faster (+46%) but visitors stay 1.4x shorter (1m26s vs 2m04s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
  • apiyi.com acquires users primarily through Search (50%), while the-decoder.com relies on Direct (57%). This reflects fundamentally different go-to-market strategies — the-decoder.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apiyi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • the-decoder.com receives 3.2x more monthly traffic than apiyi.com (1.7M vs 513.5K).
  • the-decoder.com is growing (+46%) while apiyi.com is declining (-5%).
  • apiyi.com has a 9 percentage point lower bounce rate (48% vs 57%), indicating better landing page relevance or more targeted traffic.

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Report based on data from July 2026