36kr.com vs apiyi.com
Market traction comparison · Updated Jul 2026
| 36kr.com | apiyi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 513.5K | 36kr.com |
| Bounce Rate | 57.5% | 47.9% | apiyi.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 15y 11m | 2y 2m | 36kr.com |
36kr.com leads in 2 of 4 dimensions, while apiyi.com leads in 1.
Growth Momentum
| 36kr.com | apiyi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 513.5K | 36kr.com |
| MoM Change | +9% | -5% | 36kr.com |
| Avg. Session | 2m27s | 2m04s | 36kr.com |
| Pages / Visit | 2.4 | 2.7 | apiyi.com |
Growth Momentum · Insight
apiyi.com is losing traffic (-5%) despite 513.5K monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| 36kr.com | apiyi.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 50% | |
| Bounce Rate | 57.5% | 47.9% | apiyi.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
36kr.com acquires users primarily through Direct (44%), while apiyi.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apiyi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 36kr.com | apiyi.com | Leads | |
|---|---|---|---|
| Domain Age | 15y 11m | 2y 2m | 36kr.com |
| Registered | Oct 2010 | Jun 2024 | |
| Expires | Sep 2026 | Jun 2026 |
Business Maturity · Insight
36kr.com has been in the market for over a decade, indicating established presence.
Market Position
| 36kr.com | apiyi.com | Leads | |
|---|---|---|---|
| Global Rank | #24.3K | #105.3K | 36kr.com |
36kr.com only
apiyi.com only
Market Position · Insight
Each has untapped markets the other serves: 36kr.com could expand into Cambodia, South Korea, while apiyi.com could target Hong Kong SAR China, Singapore.
Key Takeaways
- •apiyi.com is losing traffic (-5%) despite 513.5K monthly visits. 36kr.com's +9% growth puts it on a trajectory to overtake.
- •36kr.com acquires users primarily through Direct (44%), while apiyi.com relies on Search (50%). This reflects fundamentally different go-to-market strategies — 36kr.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apiyi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •36kr.com receives 5.3x more monthly traffic than apiyi.com (2.7M vs 513.5K).
- •36kr.com is growing (+9%) while apiyi.com is declining (-5%).
- •apiyi.com has a 10 percentage point lower bounce rate (48% vs 58%), indicating better landing page relevance or more targeted traffic.
- •36kr.com acquires traffic primarily through Direct (44%), while apiyi.com relies on Search (50%) — fundamentally different acquisition strategies.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026