apptio.com vs cast.ai
Market traction comparison · Updated Jul 2026
| apptio.com | cast.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 279.7K | 146.1K | apptio.com |
| Bounce Rate | 37.5% | 39.7% | apptio.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 18y 11m | 8y 8m | apptio.com |
apptio.com leads in 3 of 4 dimensions, while cast.ai leads in 0.
Growth Momentum
| apptio.com | cast.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 279.7K | 146.1K | apptio.com |
| MoM Change | +11% | -12% | apptio.com |
| Avg. Session | 4m54s | 0m59s | apptio.com |
| Pages / Visit | 6.9 | 2.9 | apptio.com |
Growth Momentum · Insight
cast.ai is losing traffic (-12%) despite 146.1K monthly visits. apptio.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| apptio.com | cast.ai | Leads | |
|---|---|---|---|
| Primary Channel | Direct 54% | Direct 61% | |
| Bounce Rate | 37.5% | 39.7% | apptio.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
apptio.com acquires users primarily through Direct (54%), while cast.ai relies on Direct (61%). This reflects fundamentally different go-to-market strategies — cast.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while cast.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apptio.com | cast.ai | Leads | |
|---|---|---|---|
| Domain Age | 18y 11m | 8y 8m | apptio.com |
| Registered | Sep 2007 | Dec 2017 | |
| Expires | Sep 2033 | Feb 2032 |
Business Maturity · Insight
apptio.com has been in the market for over a decade, indicating established presence.
Market Position
| apptio.com | cast.ai | Leads | |
|---|---|---|---|
| Global Rank | #120.1K | #260.3K | apptio.com |
| Category Rank | #941 | #3.9K | apptio.com |
apptio.com only
cast.ai only
Market Position · Insight
apptio.com is heavily concentrated in United States (54%), creating dependency risk on a single market. cast.ai has a more diversified audience.
Each has untapped markets the other serves: apptio.com could expand into Germany, South Korea, while cast.ai could target Czechia, Switzerland.
Key Takeaways
- •cast.ai is losing traffic (-12%) despite 146.1K monthly visits. apptio.com's +11% growth puts it on a trajectory to overtake.
- •apptio.com acquires users primarily through Direct (54%), while cast.ai relies on Direct (61%). This reflects fundamentally different go-to-market strategies — cast.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while cast.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apptio.com has 1.9x more traffic (279.7K vs 146.1K), though both operate at comparable scale.
- •apptio.com is growing (+11%) while cast.ai is declining (-12%).
- •apptio.com keeps visitors significantly longer (4m54s avg session vs cast.ai's 0m59s), suggesting deeper product engagement or stickier content.
- •With only 5% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026