apptio.com vs frugal.co
Market traction comparison · Updated Jul 2026
| apptio.com | frugal.co | Leads | |
|---|---|---|---|
| Monthly Visits | 279.7K | 2.8K | apptio.com |
| Bounce Rate | 37.5% | 43.5% | apptio.com |
| SEO & Keywords | 30 | 34 | frugal.co |
| Domain Age | 18y 11m | 16y 1m | apptio.com |
apptio.com leads in 3 of 4 dimensions, while frugal.co leads in 1.
Growth Momentum
| apptio.com | frugal.co | Leads | |
|---|---|---|---|
| Monthly Visits | 279.7K | 2.8K | apptio.com |
| MoM Change | +11% | -52% | apptio.com |
| Avg. Session | 4m54s | 0m30s | apptio.com |
| Pages / Visit | 6.9 | 1.7 | apptio.com |
Growth Momentum · Insight
frugal.co is losing traffic (-52%) despite 2.8K monthly visits. apptio.com's +11% growth puts it on a trajectory to overtake.
Acquisition Strategy
| apptio.com | frugal.co | Leads | |
|---|---|---|---|
| Primary Channel | Direct 54% | — | |
| Bounce Rate | 37.5% | 43.5% | apptio.com |
| SEO & Keywords | 30 | 34 | frugal.co |
apptio.com
Search 18%Direct 54%Social 2%Referral 25%Email 2%
SearchDirectSocialReferralPaidEmail
24
6
28
apptio.com OnlySharedfrugal.co Only
Keyword Overlap Rate: 10%
Business Maturity
| apptio.com | frugal.co | Leads | |
|---|---|---|---|
| Domain Age | 18y 11m | 16y 1m | apptio.com |
| Registered | Sep 2007 | Jul 2010 | |
| Expires | Sep 2033 | Jul 2026 |
Business Maturity · Insight
apptio.com has been in the market for over a decade, indicating established presence.
Market Position
| apptio.com | frugal.co | Leads | |
|---|---|---|---|
| Global Rank | #120.1K | #6.1M | apptio.com |
| Category Rank | #941 | — |
apptio.comfrugal.co
🇮🇳 India
3%
64%
🇺🇸 United States
54%
36%
apptio.com only
🌐 Czechia 8%🇬🇧 United Kingdom 5%🌐 Switzerland 3%
Key Takeaways
- •frugal.co is losing traffic (-52%) despite 2.8K monthly visits. apptio.com's +11% growth puts it on a trajectory to overtake.
- •apptio.com receives 98.2x more monthly traffic than frugal.co (279.7K vs 2.8K).
- •apptio.com is growing (+11%) while frugal.co is declining (-52%).
- •apptio.com keeps visitors significantly longer (4m54s avg session vs frugal.co's 0m30s), suggesting deeper product engagement or stickier content.
- •They share 6 keywords (10% overlap), indicating direct search competition.
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Report based on data from July 2026