arduino.cc vs theguardian.com
Market traction comparison · Updated Jul 2026
| arduino.cc | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.1M | 304.5M | theguardian.com |
| Bounce Rate | 35.4% | 47.1% | arduino.cc |
| Domain Age | 20y 10m | 32y 2m | theguardian.com |
theguardian.com leads in 2 of 3 dimensions, while arduino.cc leads in 1.
Growth Momentum
| arduino.cc | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.1M | 304.5M | theguardian.com |
| MoM Change | -7% | +9% | theguardian.com |
| Avg. Session | 2m56s | 3m16s | theguardian.com |
| Pages / Visit | 4.0 | 2.5 | arduino.cc |
Growth Momentum · Insight
arduino.cc is losing traffic (-7%) despite 4.1M monthly visits. theguardian.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| arduino.cc | theguardian.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 65% | Direct 52% | |
| Bounce Rate | 35.4% | 47.1% | arduino.cc |
Acquisition Strategy · Insight
arduino.cc acquires users primarily through Search (65%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while arduino.cc's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| arduino.cc | theguardian.com | Leads | |
|---|---|---|---|
| Domain Age | 20y 10m | 32y 2m | theguardian.com |
| Registered | Oct 2005 | Jul 1994 | |
| Expires | Oct 2028 | Jul 2026 |
Business Maturity · Insight
theguardian.com has been in the market for over a decade, indicating established presence.
Market Position
| arduino.cc | theguardian.com | Leads | |
|---|---|---|---|
| Global Rank | #13.0K | #154 | theguardian.com |
| Category Rank | #24 | #4 | theguardian.com |
| PH Upvotes | 92 | — |
arduino.cc only
theguardian.com only
Market Position · Insight
Each has untapped markets the other serves: arduino.cc could expand into United Kingdom, Australia, Canada, while theguardian.com could target India, Mexico, France.
Key Takeaways
- •arduino.cc is losing traffic (-7%) despite 4.1M monthly visits. theguardian.com's +9% growth puts it on a trajectory to overtake.
- •arduino.cc acquires users primarily through Search (65%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while arduino.cc's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 74.2x more monthly traffic than arduino.cc (304.5M vs 4.1M).
- •theguardian.com is growing (+9%) while arduino.cc is declining (-7%).
- •arduino.cc has a 12 percentage point lower bounce rate (35% vs 47%), indicating better landing page relevance or more targeted traffic.
- •arduino.cc acquires traffic primarily through Search (65%), while theguardian.com relies on Direct (52%) — fundamentally different acquisition strategies.
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Report based on data from July 2026