theguardian.com
DR 93by AhrefsMedium Opportunity · 60/100

About

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Categorynews_and_media
Top 159
Global Rank
United Kingdom 33%
Top Market
-8%
Monthly Trend
46% Bounce
Engagement Signal

Monthly Visits

275,639,205

8.4% vs last month

Bounce Rate

46.0%

Pages / Visit

2.7

Avg. Session

3m 14s

Domain Age

31.9 years

Traffic

#159Global Rank
#21Country Rank (826)
#4Category Rank · News_and_Media
Traffic Trend
8.4%
Traffic Sources
Organic Search
32.2%
Direct
52.4%
Social
6.8%
Referral
5.6%
Paid
1.0%
Email
2.0%

Strong brand recognition: 52.4% from direct traffic

Geographic Distribution
DomainShareBar
🇬🇧United KingdomGB
33.5%
🇺🇸United StatesUS
28.6%
🇦🇺AustraliaAU
7.8%
🇨🇦CanadaCA
4.0%
🇩🇪GermanyDE
2.6%
Top 3 countries account for 69.8% of traffic

SEO & Keywords

Top Keywords
Keyword
premier league21.4M$1.13$1733.1K
arsenal12.8M$0.70$921.9K
french open3.2M$1.16$753.4K
guardian1.5M$0.93$4132.5K
the guardian918.0K$0.91$2457.9K

Growth Readout

Direct traffic at 52% — strong brand recognition

Global rank top 159 — established player in the space

5 tracked competitors in this category — competitive landscape is well-defined

How does theguardian.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nbcnews.com

nbcnews.com

🔗 4 keyword overlap

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

100.9M/mo-12%Jun 1997

Shares 4 keywords including "iran"

sky.com

sky.com

🔗 4 keyword overlap

View all Sky locations and find your local store. Sky Glass, broadband, TV bundles, mobile deals.

65.8M/mo+0%Mar 1988

Shares 4 keywords including "iran"

npr.org

npr.org

🔗 4 keyword overlap

Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.

60.5M/mo-7%

Shares 4 keywords including "iran"

xxxxxxx

bbc.com

🔗 3 keyword overlap

Sports news and live sports coverage including scores, results, video, audio and analysis on Football, F1, Cricket, Rugby Union and all other UK sports.

467.5M/mo-7%Jul 1989$3.7K MRR

Shares 3 keywords including "iran"

cnn.com

cnn.com

🔗 3 keyword overlap

A Los Angeles jury found that Meta and YouTube knowingly created addictive platforms that harmed the mental health of a young woman. It’s a landmark decision that could serve as a roadmap for thousands of similar cases. But will this legal pressure lead to real change to how social media platforms operate? And what can parents learn from this case?  Clare is joined by Nicki Petrossi, host of the podcast Scrolling 2 Death, and Sarah Gardner, founder and CEO of the Heat Initiative, to talk about what this verdict could mean for their kids and future generations.  Clare also made a video a few months ago walking through safety features and tools for monitoring kids’ social media use. You can find that here. Terms of Service is a CNN Podcasts and Goat Rodeo production. This episode was produced by Rebecca Seidel. At Goat Rodeo, the lead producer is Rebecca Seidel, and the executive producers are Megan Nadolski and Ian Enright. At CNN, Matt Martinez is our Senior Producer and Dan Dzula is our Technical Director. Production support from Sofía Sanchez.

357.7M/mo-22%Sep 1993

Shares 3 keywords including "iran"

Report based on data from May 2026

See a sample report