arkansas.gov vs utah.gov

Market traction comparison · Updated Jul 2026

arkansas.gov faviconarkansas.gov
VS
utah.gov faviconutah.gov
 arkansas.govutah.govLeads
Monthly Visits3.4M8.3Mutah.gov
Bounce Rate35.2%34.5%utah.gov
SEO & Keywords3030Tie
Domain Age26y 1m28y 11mutah.gov

utah.gov leads in 3 of 4 dimensions, while arkansas.gov leads in 0.

Growth Momentum

Growth Momentum
arkansas.govutah.gov
 arkansas.govutah.govLeads
Monthly Visits3.4M8.3Mutah.gov
MoM Change-3%-6%arkansas.gov
Avg. Session5m20s5m36sutah.gov
Pages / Visit6.16.6utah.gov

Growth Momentum · Insight

utah.gov receives 2.4x more monthly traffic than arkansas.gov (8.3M vs 3.4M).

Acquisition Strategy

 arkansas.govutah.govLeads
Primary ChannelDirect 55%Direct 45%
Bounce Rate35.2%34.5%utah.gov
SEO & Keywords3030—
arkansas.gov
Search 35%Direct 55%Social 2%Referral 5%Email 3%
utah.gov
Search 42%Direct 45%Social 3%Referral 6%Email 3%
SearchDirectSocialReferralPaidEmail
11
19
11
arkansas.gov OnlySharedutah.gov Only

Keyword Overlap Rate: 46%

Acquisition Strategy · Insight

arkansas.gov acquires users primarily through Direct (55%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 arkansas.govutah.govLeads
Domain Age26y 1m28y 11mutah.gov
RegisteredJul 2000Oct 1997
ExpiresAug 2026Sep 2026

Business Maturity · Insight

utah.gov has been in the market for over a decade, indicating established presence.

Market Position

 arkansas.govutah.govLeads
Global Rank#13.0K#5.3Kutah.gov
Category Rank#69#25utah.gov
arkansas.govutah.gov
🇺🇸 United States
96%
96%
🇨🇦 Canada
0%
0%
🇬🇧 United Kingdom
0%
0%
🇮🇳 India
0%
0%

arkansas.gov only

🇧🇷 Brazil 0%

utah.gov only

🌐 Philippines 0%

Market Position · Insight

Each has untapped markets the other serves: arkansas.gov could expand into Philippines, while utah.gov could target Brazil.

Key Takeaways

  • •utah.gov receives 2.4x more monthly traffic than arkansas.gov (8.3M vs 3.4M).
  • •arkansas.gov acquires users primarily through Direct (55%), while utah.gov relies on Direct (45%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • •utah.gov receives 2.4x more monthly traffic than arkansas.gov (8.3M vs 3.4M).
  • •They share 19 keywords (46% overlap), indicating direct search competition.

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Report based on data from July 2026