arkansas.gov vs wustl.edu

Market traction comparison · Updated Jul 2026

arkansas.gov

wustl.edu

	arkansas.gov	wustl.edu	Leads
Monthly Visits	3.4M	3.9M	wustl.edu
Bounce Rate	35.2%	36.4%	arkansas.gov
SEO & Keywords	30	30	Tie
Domain Age	26y 1m	—

arkansas.gov leads in 1 of 3 dimensions, while wustl.edu leads in 1.

Growth Momentum

arkansas.govwustl.edu

	arkansas.gov	wustl.edu	Leads
Monthly Visits	3.4M	3.9M	wustl.edu
MoM Change	-3%	+26%	wustl.edu
Avg. Session	5m20s	4m05s	arkansas.gov
Pages / Visit	6.1	5.4	arkansas.gov

Growth Momentum · Insight

wustl.edu is growing faster (+26%) but visitors stay 1.3x shorter (4m05s vs 5m20s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	arkansas.gov	wustl.edu	Leads
Primary Channel	Direct 55%	Direct 38%
Bounce Rate	35.2%	36.4%	arkansas.gov
SEO & Keywords	30	30	—

arkansas.gov

Search 35%Direct 55%Social 2%Referral 5%Email 3%

wustl.edu

Search 27%Direct 38%Social 3%Referral 28%Email 4%

SearchDirectSocialReferralPaidEmail

arkansas.gov OnlySharedwustl.edu Only

Keyword Overlap Rate: 9%

Acquisition Strategy · Insight

arkansas.gov acquires users primarily through Direct (55%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while arkansas.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	arkansas.gov	wustl.edu
Domain Age	26y 1m	—
Registered	Jul 2000	—
Expires	Aug 2026	—

Market Position

	arkansas.gov	wustl.edu	Leads
Global Rank	#13.0K	#12.8K	wustl.edu
Category Rank	#69	#82	arkansas.gov

arkansas.govwustl.edu

🇺🇸 United States

96%

88%

🇨🇦 Canada

🇬🇧 United Kingdom

🇮🇳 India

arkansas.gov only

🇧🇷 Brazil 0%

wustl.edu only

🌐 China 1%

Market Position · Insight

Each has untapped markets the other serves: arkansas.gov could expand into China, while wustl.edu could target Brazil.

Key Takeaways

•arkansas.gov is losing traffic (-3%) despite 3.4M monthly visits. wustl.edu's +26% growth puts it on a trajectory to overtake.
•wustl.edu is growing faster (+26%) but visitors stay 1.3x shorter (4m05s vs 5m20s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•arkansas.gov acquires users primarily through Direct (55%), while wustl.edu relies on Direct (38%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while arkansas.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•wustl.edu is growing (+26%) while arkansas.gov is declining (-3%).
•With only 9% keyword overlap, they target largely different search audiences.

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