artlebedev.ru vs tema.ru

Market traction comparison · Updated Jul 2026

artlebedev.ru faviconartlebedev.ru
VS
tema.ru favicontema.ru
 artlebedev.rutema.ruLeads
Monthly Visits728.7K215.5Kartlebedev.ru
Bounce Rate55.4%42.0%tema.ru
SEO & Keywords3030Tie

artlebedev.ru leads in 1 of 3 dimensions, while tema.ru leads in 1.

Growth Momentum

Growth Momentum
artlebedev.rutema.ru
 artlebedev.rutema.ruLeads
Monthly Visits728.7K215.5Kartlebedev.ru
MoM Change+10%-11%artlebedev.ru
Avg. Session1m35s0m27sartlebedev.ru
Pages / Visit2.92.3artlebedev.ru

Growth Momentum · Insight

tema.ru is losing traffic (-11%) despite 215.5K monthly visits. artlebedev.ru's +10% growth puts it on a trajectory to overtake.

Acquisition Strategy

 artlebedev.rutema.ruLeads
Primary ChannelDirect 48%Direct 85%
Bounce Rate55.4%42.0%tema.ru
SEO & Keywords3030
artlebedev.ru
Search 36%Direct 48%Social 5%Referral 9%Email 2%
tema.ru
Search 11%Direct 85%Social 2%Referral 2%
SearchDirectSocialReferralPaidEmail
40
artlebedev.ru OnlySharedtema.ru Only

Keyword Overlap Rate: 200%

Acquisition Strategy · Insight

artlebedev.ru acquires users primarily through Direct (48%), while tema.ru relies on Direct (85%). This reflects fundamentally different go-to-market strategies — tema.ru's higher direct traffic suggests stronger brand recognition or product-led growth, while artlebedev.ru's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

 artlebedev.rutema.ruLeads
Global Rank#75.2K#211.6Kartlebedev.ru
Category Rank#65#588artlebedev.ru
artlebedev.rutema.ru
🇷🇺 Russia
67%
45%
🇩🇪 Germany
3%
7%
🌐 Kazakhstan
5%
4%

artlebedev.ru only

🇵🇱 Poland 3%🌐 Belarus 2%

tema.ru only

🇺🇸 United States 5%🌐 Moldova 3%

Market Position · Insight

Each has untapped markets the other serves: artlebedev.ru could expand into United States, Moldova, while tema.ru could target Poland, Belarus.

Key Takeaways

  • tema.ru is losing traffic (-11%) despite 215.5K monthly visits. artlebedev.ru's +10% growth puts it on a trajectory to overtake.
  • artlebedev.ru acquires users primarily through Direct (48%), while tema.ru relies on Direct (85%). This reflects fundamentally different go-to-market strategies — tema.ru's higher direct traffic suggests stronger brand recognition or product-led growth, while artlebedev.ru's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • artlebedev.ru receives 3.4x more monthly traffic than tema.ru (728.7K vs 215.5K).
  • artlebedev.ru is growing (+10%) while tema.ru is declining (-11%).
  • artlebedev.ru keeps visitors significantly longer (1m35s avg session vs tema.ru's 0m27s), suggesting deeper product engagement or stickier content.
  • tema.ru has a 13 percentage point lower bounce rate (42% vs 55%), indicating better landing page relevance or more targeted traffic.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026