tema.ru

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Medium Opportunity · 41/100

—Domain Age

215.5K-11%Monthly Visits

Direct 85%Russia 45%Primary Channel

1Competitors

Product Identity

Categorycomputers_electronics_and_technology/computers_electronics_and_technology

Growth Profile

Monthly Visits

215,511

↓10.5% vs last month

Bounce Rate

42.0%

Pages / Visit

2.3

Avg. Session

27s

#211,605Global Rank

#15,220Country Rank (643)

#588Category Rank · Computers_Electronics_and_Technology

Traffic Trend

↓10.5%

Growth Profile · Insight

Traffic and engagement are both deteriorating (-11% traffic, 0m27s sessions) — signals potential user churn or product-market erosion.

Acquisition Engine

Traffic Sources

Organic Search

10.6%

Direct

84.8%

Social

2.2%

Referral

1.8%

Paid

0.0%

0.6%

Gen AI

0.0%

Geographic Distribution

DomainShare

🇷🇺RussiaRU

45.3%

🇩🇪GermanyDE

6.9%

🇺🇸United StatesUS

4.6%

🇰🇿KazakhstanKZ

3.6%

🇲🇩MoldovaMD

3.3%

Top 3 countries account for 56.7% of traffic

Top Keywords

Keyword
лебедев блог	0	$0.00	$310
тема.ру	0	$0.00	$2.8K
артемий лебедев	10.6K	$0.00	$590
телетайп	7.3K	$0.00	$1.0K
лебедев	3.6K	$0.00	$430

SERP Rankings

Keyword			Ranking URL
телетайп	#6	🏠	blog.tema.ru/	3,720	—

Acquisition Engine · Insight

Direct is the primary acquisition channel (85%), ranking for 5 keywords with traffic concentrated in Russia (45%). Heavy reliance on one channel creates vulnerability.

How does tema.ru actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

artlebedev.ru

🔗 2 keyword overlap

арт-директор

728.7K/mo+10%

Shares 2 keywords including "артемий лебедев"

tema.ru vs artlebedev.ru →Visit Website ↗

Competitive Landscape · Insight

Facing significant traffic gap vs artlebedev.ru (3.4x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

tema.ru

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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