as.com vs dazn.com
Market traction comparison · Updated Jul 2026
| as.com | dazn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 164.6M | 58.0M | as.com |
| Bounce Rate | 48.7% | 36.1% | dazn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 9m | 24y 1m | as.com |
as.com leads in 2 of 4 dimensions, while dazn.com leads in 1.
Growth Momentum
| as.com | dazn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 164.6M | 58.0M | as.com |
| MoM Change | +7% | -22% | as.com |
| Avg. Session | 4m32s | 2m22s | as.com |
| Pages / Visit | 2.7 | 4.0 | dazn.com |
Growth Momentum · Insight
dazn.com is losing traffic (-22%) despite 58.0M monthly visits. as.com's +7% growth puts it on a trajectory to overtake.
Acquisition Strategy
| as.com | dazn.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 72% | Direct 49% | |
| Bounce Rate | 48.7% | 36.1% | dazn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
as.com acquires users primarily through Direct (72%), while dazn.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — as.com's higher direct traffic suggests stronger brand recognition or product-led growth, while dazn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| as.com | dazn.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 9m | 24y 1m | as.com |
| Registered | Dec 1997 | Aug 2002 | |
| Expires | Dec 2026 | Aug 2026 |
Business Maturity · Insight
as.com has been in the market for over a decade, indicating established presence.
Market Position
| as.com | dazn.com | Leads | |
|---|---|---|---|
| Global Rank | #323 | #740 | as.com |
| Category Rank | #2 | #5 | as.com |
as.com only
dazn.com only
Market Position · Insight
Each has untapped markets the other serves: as.com could expand into Japan, Italy, Germany, while dazn.com could target Colombia, Mexico, Argentina.
Key Takeaways
- •dazn.com is losing traffic (-22%) despite 58.0M monthly visits. as.com's +7% growth puts it on a trajectory to overtake.
- •as.com acquires users primarily through Direct (72%), while dazn.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — as.com's higher direct traffic suggests stronger brand recognition or product-led growth, while dazn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •as.com receives 2.8x more monthly traffic than dazn.com (164.6M vs 58.0M).
- •as.com is growing (+7%) while dazn.com is declining (-22%).
- •as.com keeps visitors significantly longer (4m32s avg session vs dazn.com's 2m22s), suggesting deeper product engagement or stickier content.
- •dazn.com has a 13 percentage point lower bounce rate (36% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026