dazn.com vs sofascore.com
Market traction comparison · Updated Jul 2026
| dazn.com | sofascore.com | Leads | |
|---|---|---|---|
| Monthly Visits | 58.0M | 94.0M | sofascore.com |
| Bounce Rate | 36.1% | 51.5% | dazn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 1m | 14y 3m | dazn.com |
dazn.com leads in 2 of 4 dimensions, while sofascore.com leads in 1.
Growth Momentum
| dazn.com | sofascore.com | Leads | |
|---|---|---|---|
| Monthly Visits | 58.0M | 94.0M | sofascore.com |
| MoM Change | -22% | -13% | sofascore.com |
| Avg. Session | 2m22s | 5m13s | sofascore.com |
| Pages / Visit | 4.0 | 4.3 | sofascore.com |
Growth Momentum · Insight
sofascore.com receives 1.6x more monthly traffic than dazn.com (94.0M vs 58.0M).
Acquisition Strategy
| dazn.com | sofascore.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 49% | Direct 54% | |
| Bounce Rate | 36.1% | 51.5% | dazn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
dazn.com acquires users primarily through Direct (49%), while sofascore.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — sofascore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while dazn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| dazn.com | sofascore.com | Leads | |
|---|---|---|---|
| Domain Age | 24y 1m | 14y 3m | dazn.com |
| Registered | Aug 2002 | May 2012 | |
| Expires | Aug 2026 | May 2028 |
Business Maturity · Insight
dazn.com has been in the market for over a decade, indicating established presence.
Market Position
| dazn.com | sofascore.com | Leads | |
|---|---|---|---|
| Global Rank | #740 | #528 | sofascore.com |
| Category Rank | #5 | #5 | — |
dazn.com only
sofascore.com only
Market Position · Insight
Each has untapped markets the other serves: dazn.com could expand into Brazil, United Kingdom, Peru, while sofascore.com could target Japan, Spain, Germany.
Key Takeaways
- •sofascore.com receives 1.6x more monthly traffic than dazn.com (94.0M vs 58.0M).
- •dazn.com acquires users primarily through Direct (49%), while sofascore.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — sofascore.com's higher direct traffic suggests stronger brand recognition or product-led growth, while dazn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •sofascore.com has 1.6x more traffic (94.0M vs 58.0M), though both operate at comparable scale.
- •sofascore.com keeps visitors significantly longer (5m13s avg session vs dazn.com's 2m22s), suggesting deeper product engagement or stickier content.
- •dazn.com has a 15 percentage point lower bounce rate (36% vs 51%), indicating better landing page relevance or more targeted traffic.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026