asana.com vs monday.com
Market traction comparison · Updated Jul 2026
| asana.com | monday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 39.7M | 38.5M | asana.com |
| Bounce Rate | 25.4% | 30.4% | asana.com |
| SEO & Keywords | 35 | 35 | Tie |
| Domain Age | 17y 7m | 31y 1m | monday.com |
asana.com leads in 2 of 4 dimensions, while monday.com leads in 1.
Growth Momentum
| asana.com | monday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 39.7M | 38.5M | asana.com |
| MoM Change | +5% | +5% | — |
| Avg. Session | 11m50s | 10m05s | asana.com |
| Pages / Visit | 7.4 | 7.5 | monday.com |
Growth Momentum · Insight
asana.com receives 1.0x more monthly traffic than monday.com (39.7M vs 38.5M).
Acquisition Strategy
| asana.com | monday.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 77% | Direct 79% | |
| Bounce Rate | 25.4% | 30.4% | asana.com |
| SEO & Keywords | 35 | 35 | — |
Keyword Overlap Rate: 218%
| Keyword | Volume | asana.com | monday.com |
|---|---|---|---|
| competitor analysis | 17.4K | #3 | #6 |
| okr vs kpi | 4.3K | #6 | #5 |
Acquisition Strategy · Insight
asana.com acquires users primarily through Direct (77%), while monday.com relies on Direct (79%). This reflects fundamentally different go-to-market strategies — monday.com's higher direct traffic suggests stronger brand recognition or product-led growth, while asana.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| asana.com | monday.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 7m | 31y 1m | monday.com |
| Registered | Jan 2009 | Jul 1995 | |
| Expires | Jan 2027 | Jul 2027 |
Business Maturity · Insight
monday.com has been in the market for over a decade, indicating established presence.
Market Position
| asana.com | monday.com | Leads | |
|---|---|---|---|
| Global Rank | #1.1K | #1.1K | monday.com |
| Category Rank | #26 | #23 | monday.com |
| PH Upvotes | — | 6 |
asana.com only
monday.com only
Market Position · Insight
Each has untapped markets the other serves: asana.com could expand into Australia, Philippines, while monday.com could target Japan, India.
Key Takeaways
- •asana.com receives 1.0x more monthly traffic than monday.com (39.7M vs 38.5M).
- •asana.com acquires users primarily through Direct (77%), while monday.com relies on Direct (79%). This reflects fundamentally different go-to-market strategies — monday.com's higher direct traffic suggests stronger brand recognition or product-led growth, while asana.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •They share 48 keywords (218% overlap), indicating direct search competition.
- •monday.com has a 14-year head start in the market.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026