asana.com vs clickup.com
Market traction comparison · Updated Jul 2026
| asana.com | clickup.com | Leads | |
|---|---|---|---|
| Monthly Visits | 39.7M | 38.1M | asana.com |
| Bounce Rate | 25.4% | 27.4% | asana.com |
| SEO & Keywords | 35 | 35 | Tie |
| Domain Age | 17y 7m | 25y 2m | clickup.com |
asana.com leads in 2 of 4 dimensions, while clickup.com leads in 1.
Growth Momentum
| asana.com | clickup.com | Leads | |
|---|---|---|---|
| Monthly Visits | 39.7M | 38.1M | asana.com |
| MoM Change | +5% | +6% | clickup.com |
| Avg. Session | 11m50s | 10m27s | asana.com |
| Pages / Visit | 7.4 | 8.1 | clickup.com |
Growth Momentum · Insight
asana.com receives 1.0x more monthly traffic than clickup.com (39.7M vs 38.1M).
Acquisition Strategy
| asana.com | clickup.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 77% | Direct 74% | |
| Bounce Rate | 25.4% | 27.4% | asana.com |
| SEO & Keywords | 35 | 35 | — |
Keyword Overlap Rate: 119%
Acquisition Strategy · Insight
asana.com acquires users primarily through Direct (77%), while clickup.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — asana.com's higher direct traffic suggests stronger brand recognition or product-led growth, while clickup.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| asana.com | clickup.com | Leads | |
|---|---|---|---|
| Domain Age | 17y 7m | 25y 2m | clickup.com |
| Registered | Jan 2009 | Jul 2001 | |
| Expires | Jan 2027 | Jul 2026 |
Business Maturity · Insight
clickup.com has been in the market for over a decade, indicating established presence.
Market Position
| asana.com | clickup.com | Leads | |
|---|---|---|---|
| Global Rank | #1.1K | #1.1K | clickup.com |
| Category Rank | #26 | #38 | asana.com |
| PH Upvotes | — | 694 |
asana.com only
clickup.com only
Market Position · Insight
Each has untapped markets the other serves: asana.com could expand into Philippines, while clickup.com could target Japan.
Key Takeaways
- •asana.com receives 1.0x more monthly traffic than clickup.com (39.7M vs 38.1M).
- •asana.com acquires users primarily through Direct (77%), while clickup.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — asana.com's higher direct traffic suggests stronger brand recognition or product-led growth, while clickup.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •They share 38 keywords (119% overlap), indicating direct search competition.
- •clickup.com has a 8-year head start in the market.
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Report based on data from July 2026