ascii.jp vs zdnet.com
Market traction comparison · Updated Jul 2026
| ascii.jp | zdnet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.0M | 5.0M | zdnet.com |
| Bounce Rate | 64.1% | 63.9% | zdnet.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 31y 4m |
zdnet.com leads in 2 of 3 dimensions, while ascii.jp leads in 0.
Growth Momentum
| ascii.jp | zdnet.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.0M | 5.0M | zdnet.com |
| MoM Change | -12% | +14% | zdnet.com |
| Avg. Session | 1m06s | 1m25s | zdnet.com |
| Pages / Visit | 1.9 | 1.8 | ascii.jp |
Growth Momentum · Insight
ascii.jp is losing traffic (-12%) despite 4.0M monthly visits. zdnet.com's +14% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ascii.jp | zdnet.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Direct 37% | |
| Bounce Rate | 64.1% | 63.9% | zdnet.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 58%
Acquisition Strategy · Insight
ascii.jp acquires users primarily through Direct (48%), while zdnet.com relies on Direct (37%). This reflects fundamentally different go-to-market strategies — ascii.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while zdnet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ascii.jp | zdnet.com | Leads | |
|---|---|---|---|
| Domain Age | — | 31y 4m | |
| Registered | — | Apr 1995 | |
| Expires | — | Apr 2029 |
Market Position
| ascii.jp | zdnet.com | Leads | |
|---|---|---|---|
| Global Rank | #18.3K | #15.3K | zdnet.com |
| Category Rank | #48 | #198 | ascii.jp |
ascii.jp only
zdnet.com only
Market Position · Insight
Each has untapped markets the other serves: ascii.jp could expand into United Kingdom, Canada, Australia, while zdnet.com could target South Korea, Taiwan, Malaysia.
Key Takeaways
- •ascii.jp is losing traffic (-12%) despite 4.0M monthly visits. zdnet.com's +14% growth puts it on a trajectory to overtake.
- •ascii.jp acquires users primarily through Direct (48%), while zdnet.com relies on Direct (37%). This reflects fundamentally different go-to-market strategies — ascii.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while zdnet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •zdnet.com has 1.3x more traffic (5.0M vs 4.0M), though both operate at comparable scale.
- •zdnet.com is growing (+14%) while ascii.jp is declining (-12%).
- •They share 22 keywords (58% overlap), indicating direct search competition.
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Report based on data from July 2026