ascii.jp vs impress.co.jp

Market traction comparison · Updated Jul 2026

ascii.jp

impress.co.jp

	ascii.jp	impress.co.jp	Leads
Monthly Visits	4.0M	39.4M	impress.co.jp
Bounce Rate	64.1%	60.0%	impress.co.jp
SEO & Keywords	30	30	Tie

impress.co.jp leads in 2 of 3 dimensions, while ascii.jp leads in 0.

Growth Momentum

ascii.jpimpress.co.jp

	ascii.jp	impress.co.jp	Leads
Monthly Visits	4.0M	39.4M	impress.co.jp
MoM Change	-12%	-2%	impress.co.jp
Avg. Session	1m06s	1m33s	impress.co.jp
Pages / Visit	1.9	2.1	impress.co.jp

Growth Momentum · Insight

impress.co.jp receives 9.9x more monthly traffic than ascii.jp (39.4M vs 4.0M).

Acquisition Strategy

	ascii.jp	impress.co.jp	Leads
Primary Channel	Direct 48%	Direct 48%
Bounce Rate	64.1%	60.0%	impress.co.jp
SEO & Keywords	30	30	—

ascii.jp

Search 29%Direct 48%Social 4%Referral 19%

impress.co.jp

Search 31%Direct 48%Social 6%Referral 14%

SearchDirectSocialReferralPaidEmail

ascii.jp OnlySharedimpress.co.jp Only

Keyword Overlap Rate: 22%

Acquisition Strategy · Insight

ascii.jp acquires users primarily through Direct (48%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

	ascii.jp	impress.co.jp	Leads
Global Rank	#18.3K	#1.7K	impress.co.jp
Category Rank	#48	#1	impress.co.jp

ascii.jpimpress.co.jp

🇯🇵 Japan

96%

97%

🇺🇸 United States

🌐 Taiwan

🇰🇷 South Korea

ascii.jp only

🌐 Malaysia 0%

impress.co.jp only

🌐 China 0%

Market Position · Insight

Each has untapped markets the other serves: ascii.jp could expand into China, while impress.co.jp could target Malaysia.

Key Takeaways

•impress.co.jp receives 9.9x more monthly traffic than ascii.jp (39.4M vs 4.0M).
•ascii.jp acquires users primarily through Direct (48%), while impress.co.jp relies on Direct (48%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while impress.co.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•impress.co.jp receives 9.9x more monthly traffic than ascii.jp (39.4M vs 4.0M).
•They share 11 keywords (22% overlap), indicating direct search competition.

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