athena.io vs athenahealth.com
Market traction comparison · Updated Jul 2026
| athena.io | athenahealth.com | Leads | |
|---|---|---|---|
| Monthly Visits | 31.4M | 40.5M | athenahealth.com |
| Bounce Rate | 50.1% | 22.5% | athenahealth.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 11y 9m | 29y 2m | athenahealth.com |
athenahealth.com leads in 3 of 4 dimensions, while athena.io leads in 0.
Growth Momentum
| athena.io | athenahealth.com | Leads | |
|---|---|---|---|
| Monthly Visits | 31.4M | 40.5M | athenahealth.com |
| MoM Change | +9% | +11% | athenahealth.com |
| Avg. Session | 2m33s | 5m07s | athenahealth.com |
| Pages / Visit | 3.3 | 8.9 | athenahealth.com |
Growth Momentum · Insight
athenahealth.com receives 1.3x more monthly traffic than athena.io (40.5M vs 31.4M).
Acquisition Strategy
| athena.io | athenahealth.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 27% | Direct 41% | |
| Bounce Rate | 50.1% | 22.5% | athenahealth.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | athena.io | athenahealth.com |
|---|---|---|---|
| athena health login | 14.5K | #2 | #5 |
Acquisition Strategy · Insight
athena.io acquires users primarily through Direct (27%), while athenahealth.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — athenahealth.com's higher direct traffic suggests stronger brand recognition or product-led growth, while athenahealth.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| athena.io | athenahealth.com | Leads | |
|---|---|---|---|
| Domain Age | 11y 9m | 29y 2m | athenahealth.com |
| Registered | Nov 2014 | Jun 1997 | |
| Expires | Nov 2026 | Jun 2029 |
Business Maturity · Insight
athenahealth.com has been in the market for over a decade, indicating established presence.
Market Position
| athena.io | athenahealth.com | Leads | |
|---|---|---|---|
| Global Rank | — | #777 | |
| Category Rank | — | #3 |
athena.io only
athenahealth.com only
Market Position · Insight
Each has untapped markets the other serves: athena.io could expand into Philippines, Colombia, United Kingdom, while athenahealth.com could target Uzbekistan, Mexico, India.
Key Takeaways
- •athenahealth.com receives 1.3x more monthly traffic than athena.io (40.5M vs 31.4M).
- •athena.io acquires users primarily through Direct (27%), while athenahealth.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — athenahealth.com's higher direct traffic suggests stronger brand recognition or product-led growth, while athenahealth.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •athenahealth.com has 1.3x more traffic (40.5M vs 31.4M), though both operate at comparable scale.
- •athenahealth.com keeps visitors significantly longer (5m07s avg session vs athena.io's 2m33s), suggesting deeper product engagement or stickier content.
- •athenahealth.com has a 28 percentage point lower bounce rate (22% vs 50%), indicating better landing page relevance or more targeted traffic.
- •athena.io acquires traffic primarily through Direct (27%), while athenahealth.com relies on Referral (42%) — fundamentally different acquisition strategies.
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Report based on data from July 2026