athenahealth.com

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Medium Opportunity · 43/100

29y1997-06-11Domain Age

40.5M+11%Monthly Visits

Direct 41%United States 99%Primary Channel

2Competitors

Product Identity

About

join 150k providers on the largest connected network in healthcare. see how we’re making connections that improve patient outcomes & clinician experiences.

Categoryhealth/health

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

40,467,505

↑11.3% vs last month

Bounce Rate

22.5%

Pages / Visit

8.9

Avg. Session

5m 7s

Domain Age

29.2 years

#777Global Rank

#172Country Rank (840)

#3Category Rank · Health

Traffic Trend

↑11.3%

Growth Profile · Insight

Strong growth (+11%) with low bounce rate (22%) — traffic quality and product stickiness are improving in tandem.

Acquisition Engine

Traffic Sources

Organic Search

7.6%

Direct

40.4%

Social

1.1%

Referral

42.3%

Paid

0.0%

8.4%

Gen AI

0.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

99.1%

Top 3 countries account for 99.4% of traffic — high geographic concentration

Top Keywords

Keyword
athena health	89.2K	$5.52	$146.8K
athenahealth	78.0K	$4.70	$102.6K
athena provider login	51.7K	$4.33	$38.7K
athena health login	27.0K	$4.90	$33.1K
athenahealth patient portal	4.7K	$3.16	$17.5K

SERP Rankings

Keyword			Ranking URL
athena	#3	📄	athenanet.athenahealth.com/1/1/login.esp	214,300	$1.86
athena health login	#1	📄	www.athenahealth.com/patient-login	14,470	$4.44
athena health login	#3	🏠	www.athenahealth.com/	14,470	$4.44
athena health login	#5	📄	www.athenahealth.com/videos/patient-portal-welcome	14,470	$4.44
suki ai	#7	📄	athenaconnect.athenahealth.com/marketplace/product/suki-ai	3,550	$5.55

Acquisition Engine · Insight

Referral is the primary acquisition channel (42%), ranking for 5 keywords with traffic concentrated in United States (99%). A diversified channel mix reduces single-point risk.

How does athenahealth.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

athena.io

🔗 6 keyword overlap

join 140k providers on the largest connected network in healthcare. see how we’re making connections that improve patient outcomes & clinician experiences.

31.4M/mo+9%Nov 2014

Shares 6 keywords including "athena health"

athenahealth.com vs athena.io →Visit Website ↗

herself-health.com

🔗 4 keyword overlap

How Herself Health collects, uses, and protects website information: PostHog first-party analytics until you Reject; advertising and third-party tags only after you Accept.

45.6K/mo+36%Aug 2022

Shares 4 keywords including "athena health"

athenahealth.com vs herself-health.com →Visit Website ↗

View full competitive analysis of athenahealth.com →

Competitive Landscape · Insight

Competes with 2 products. Closest competitor athena.io shares 6 keywords at 31.4M/mo — competition intensity is low.

athenahealth.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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