auth.openai.com vs numerama.com

Market traction comparison · Updated Jul 2026

auth.openai.com faviconauth.openai.com
VS
numerama.com faviconnumerama.com
 auth.openai.comnumerama.comLeads
Monthly Visits84.7M3.0Mauth.openai.com
Bounce Rate50.6%68.2%auth.openai.com
SEO & Keywords530numerama.com
Domain Age19y 7m22y 6mnumerama.com

auth.openai.com leads in 2 of 4 dimensions, while numerama.com leads in 2.

Growth Momentum

Growth Momentum
auth.openai.comnumerama.com
 auth.openai.comnumerama.comLeads
Monthly Visits84.7M3.0Mauth.openai.com
MoM Change-8%-8%
Avg. Session1m47s0m53sauth.openai.com
Pages / Visit2.51.3auth.openai.com

Growth Momentum · Insight

auth.openai.com receives 27.8x more monthly traffic than numerama.com (84.7M vs 3.0M).

Acquisition Strategy

 auth.openai.comnumerama.comLeads
Primary ChannelDirect 68%Search 43%
Bounce Rate50.6%68.2%auth.openai.com
SEO & Keywords530numerama.com
auth.openai.com
Search 3%Direct 68%Social 3%Referral 24%Email 1%
numerama.com
Search 43%Direct 41%Social 6%Referral 9%Email 1%
SearchDirectSocialReferralPaidEmail
11
19
auth.openai.com OnlySharednumerama.com Only

Keyword Overlap Rate: 46%

Acquisition Strategy · Insight

auth.openai.com acquires users primarily through Direct (68%), while numerama.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — auth.openai.com's higher direct traffic suggests stronger brand recognition or product-led growth, while numerama.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 auth.openai.comnumerama.comLeads
Domain Age19y 7m22y 6mnumerama.com
RegisteredJan 2007Feb 2004
ExpiresJan 2029Feb 2031

Business Maturity · Insight

numerama.com has been in the market for over a decade, indicating established presence.

Market Position

 auth.openai.comnumerama.comLeads
Global Rank#27.9K
Category Rank#33
auth.openai.comnumerama.com
🇺🇸 United States
23%
1%

auth.openai.com only

🇮🇳 India 7%🇧🇷 Brazil 5%🇯🇵 Japan 5%

numerama.com only

🇫🇷 France 82%🌐 Belgium 5%🇨🇦 Canada 2%

Market Position · Insight

numerama.com is heavily concentrated in France (82%), creating dependency risk on a single market. auth.openai.com has a more diversified audience.

Each has untapped markets the other serves: auth.openai.com could expand into France, Belgium, Canada, while numerama.com could target India, Brazil, Japan.

Key Takeaways

  • auth.openai.com receives 27.8x more monthly traffic than numerama.com (84.7M vs 3.0M).
  • auth.openai.com acquires users primarily through Direct (68%), while numerama.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — auth.openai.com's higher direct traffic suggests stronger brand recognition or product-led growth, while numerama.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • auth.openai.com receives 27.8x more monthly traffic than numerama.com (84.7M vs 3.0M).
  • auth.openai.com keeps visitors significantly longer (1m47s avg session vs numerama.com's 0m53s), suggesting deeper product engagement or stickier content.
  • auth.openai.com has a 18 percentage point lower bounce rate (51% vs 68%), indicating better landing page relevance or more targeted traffic.
  • auth.openai.com acquires traffic primarily through Direct (68%), while numerama.com relies on Search (43%) — fundamentally different acquisition strategies.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

Related Comparisons

Report based on data from July 2026