aws.amazon.com vs aws.com
Market traction comparison · Updated Jul 2026
aws.amazon.com| aws.amazon.com | aws.com | Leads | |
|---|---|---|---|
| Monthly Visits | 62.6M | 1.1M | aws.amazon.com |
| Bounce Rate | 25.4% | 41.3% | aws.amazon.com |
| SEO & Keywords | 20 | 30 | aws.com |
| Domain Age | 31y 10m | 31y 7m | aws.amazon.com |
aws.amazon.com leads in 3 of 4 dimensions, while aws.com leads in 1.
Growth Momentum
| aws.amazon.com | aws.com | Leads | |
|---|---|---|---|
| Monthly Visits | 62.6M | 1.1M | aws.amazon.com |
| MoM Change | +3% | +28% | aws.com |
| Avg. Session | 10m30s | 3m16s | aws.amazon.com |
| Pages / Visit | 13.9 | 3.7 | aws.amazon.com |
Growth Momentum · Insight
aws.com is growing faster (+28%) but visitors stay 3.2x shorter (3m16s vs 10m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| aws.amazon.com | aws.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 49% | Direct 60% | |
| Bounce Rate | 25.4% | 41.3% | aws.amazon.com |
| SEO & Keywords | 20 | 30 | aws.com |
Keyword Overlap Rate: 1150%
Acquisition Strategy · Insight
aws.amazon.com acquires users primarily through Direct (49%), while aws.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — aws.com's higher direct traffic suggests stronger brand recognition or product-led growth, while aws.amazon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| aws.amazon.com | aws.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 10m | 31y 7m | aws.amazon.com |
| Registered | Nov 1994 | Jan 1995 | |
| Expires | Oct 2026 | Jan 2027 |
Business Maturity · Insight
aws.amazon.com has been in the market for over a decade, indicating established presence.
Market Position
| aws.amazon.com | aws.com | Leads | |
|---|---|---|---|
| Global Rank | #383 | #44.5K | aws.amazon.com |
| Category Rank | #1 | #30 | aws.amazon.com |
| PH Upvotes | — | 59 |
aws.amazon.com only
aws.com only
Market Position · Insight
Each has untapped markets the other serves: aws.amazon.com could expand into Brazil, China, Mexico, while aws.com could target Japan, United Kingdom, South Korea.
Key Takeaways
- •aws.amazon.com receives 54.9x more monthly traffic than aws.com (62.6M vs 1.1M).
- •aws.com is growing faster (+28%) but visitors stay 3.2x shorter (3m16s vs 10m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •aws.amazon.com acquires users primarily through Direct (49%), while aws.com relies on Direct (60%). This reflects fundamentally different go-to-market strategies — aws.com's higher direct traffic suggests stronger brand recognition or product-led growth, while aws.amazon.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •aws.amazon.com receives 54.9x more monthly traffic than aws.com (62.6M vs 1.1M).
- •Both are growing, with aws.com accelerating faster at +28% vs +3%.
- •aws.amazon.com keeps visitors significantly longer (10m30s avg session vs aws.com's 3m16s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026