aws.amazon.com vs repost.aws
Market traction comparison · Updated Jul 2026
aws.amazon.com| aws.amazon.com | repost.aws | Leads | |
|---|---|---|---|
| Monthly Visits | 62.6M | 609.8K | aws.amazon.com |
| Bounce Rate | 25.4% | 58.8% | aws.amazon.com |
| SEO & Keywords | 20 | 30 | repost.aws |
| Domain Age | 31y 10m | 4y 9m | aws.amazon.com |
aws.amazon.com leads in 3 of 4 dimensions, while repost.aws leads in 1.
Growth Momentum
| aws.amazon.com | repost.aws | Leads | |
|---|---|---|---|
| Monthly Visits | 62.6M | 609.8K | aws.amazon.com |
| MoM Change | +3% | -11% | aws.amazon.com |
| Avg. Session | 10m30s | 0m55s | aws.amazon.com |
| Pages / Visit | 13.9 | 1.6 | aws.amazon.com |
Growth Momentum · Insight
repost.aws is losing traffic (-11%) despite 609.8K monthly visits. aws.amazon.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| aws.amazon.com | repost.aws | Leads | |
|---|---|---|---|
| Primary Channel | Direct 49% | Search 65% | |
| Bounce Rate | 25.4% | 58.8% | aws.amazon.com |
| SEO & Keywords | 20 | 30 | repost.aws |
Keyword Overlap Rate: 355%
Acquisition Strategy · Insight
aws.amazon.com acquires users primarily through Direct (49%), while repost.aws relies on Search (65%). This reflects fundamentally different go-to-market strategies — aws.amazon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while repost.aws's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| aws.amazon.com | repost.aws | Leads | |
|---|---|---|---|
| Domain Age | 31y 10m | 4y 9m | aws.amazon.com |
| Registered | Nov 1994 | Nov 2021 | |
| Expires | Oct 2026 | Nov 2026 |
Business Maturity · Insight
aws.amazon.com has been in the market for over a decade, indicating established presence.
Market Position
| aws.amazon.com | repost.aws | Leads | |
|---|---|---|---|
| Global Rank | #383 | #104.7K | aws.amazon.com |
| Category Rank | #1 | #1.7K | aws.amazon.com |
aws.amazon.com only
repost.aws only
Market Position · Insight
Each has untapped markets the other serves: aws.amazon.com could expand into Germany, while repost.aws could target South Korea.
Key Takeaways
- •repost.aws is losing traffic (-11%) despite 609.8K monthly visits. aws.amazon.com's +3% growth puts it on a trajectory to overtake.
- •aws.amazon.com acquires users primarily through Direct (49%), while repost.aws relies on Search (65%). This reflects fundamentally different go-to-market strategies — aws.amazon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while repost.aws's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •aws.amazon.com receives 102.6x more monthly traffic than repost.aws (62.6M vs 609.8K).
- •aws.amazon.com is growing (+3%) while repost.aws is declining (-11%).
- •aws.amazon.com keeps visitors significantly longer (10m30s avg session vs repost.aws's 0m55s), suggesting deeper product engagement or stickier content.
- •aws.amazon.com has a 33 percentage point lower bounce rate (25% vs 59%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026