berkeley.edu vs northeastern.edu

Market traction comparison · Updated Jul 2026

berkeley.edu

northeastern.edu

	berkeley.edu	northeastern.edu	Leads
Monthly Visits	12.4M	3.9M	berkeley.edu
Bounce Rate	39.6%	49.5%	berkeley.edu
SEO & Keywords	30	30	Tie

berkeley.edu leads in 2 of 3 dimensions, while northeastern.edu leads in 0.

Growth Momentum

berkeley.edunortheastern.edu

	berkeley.edu	northeastern.edu	Leads
Monthly Visits	12.4M	3.9M	berkeley.edu
MoM Change	+20%	+36%	northeastern.edu
Avg. Session	5m26s	2m35s	berkeley.edu
Pages / Visit	5.5	3.5	berkeley.edu

Growth Momentum · Insight

northeastern.edu is growing faster (+36%) but visitors stay 2.1x shorter (2m35s vs 5m26s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	berkeley.edu	northeastern.edu	Leads
Primary Channel	Direct 44%	Search 46%
Bounce Rate	39.6%	49.5%	berkeley.edu
SEO & Keywords	30	30	—

berkeley.edu

Search 37%Direct 44%Social 5%Referral 8%Email 6%

northeastern.edu

Search 46%Direct 39%Social 3%Referral 7%Email 5%

SearchDirectSocialReferralPaidEmail

berkeley.edu OnlySharednortheastern.edu Only

Keyword Overlap Rate: 5%

Acquisition Strategy · Insight

berkeley.edu acquires users primarily through Direct (44%), while northeastern.edu relies on Search (46%). This reflects fundamentally different go-to-market strategies — berkeley.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while northeastern.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

	berkeley.edu	northeastern.edu	Leads
Global Rank	#4.1K	#14.6K	berkeley.edu
Category Rank	#9	#119	berkeley.edu

berkeley.edunortheastern.edu

🇺🇸 United States

85%

76%

🇮🇳 India

🇨🇦 Canada

🇬🇧 United Kingdom

berkeley.edu only

🇩🇪 Germany 1%

northeastern.edu only

🇮🇹 Italy 1%

Market Position · Insight

Each has untapped markets the other serves: berkeley.edu could expand into Italy, while northeastern.edu could target Germany.

Key Takeaways

•northeastern.edu is growing +36% while berkeley.edu grows +20%. At current trajectory, northeastern.edu could close the traffic gap within 8 months.
•northeastern.edu is growing faster (+36%) but visitors stay 2.1x shorter (2m35s vs 5m26s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•berkeley.edu acquires users primarily through Direct (44%), while northeastern.edu relies on Search (46%). This reflects fundamentally different go-to-market strategies — berkeley.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while northeastern.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•berkeley.edu receives 3.2x more monthly traffic than northeastern.edu (12.4M vs 3.9M).
•Both are growing, with northeastern.edu accelerating faster at +36% vs +20%.
•berkeley.edu keeps visitors significantly longer (5m26s avg session vs northeastern.edu's 2m35s), suggesting deeper product engagement or stickier content.

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