bitly.com vs t.ly
Market traction comparison · Updated Jul 2026
| bitly.com | t.ly | Leads | |
|---|---|---|---|
| Monthly Visits | 5.7M | 13.6M | t.ly |
| Bounce Rate | 41.9% | 58.0% | bitly.com |
| SEO & Keywords | 30 | 20 | bitly.com |
| Domain Age | 22y 9m | 16y 6m | bitly.com |
bitly.com leads in 3 of 4 dimensions, while t.ly leads in 1.
Growth Momentum
| bitly.com | t.ly | Leads | |
|---|---|---|---|
| Monthly Visits | 5.7M | 13.6M | t.ly |
| MoM Change | -1% | +81% | t.ly |
| Avg. Session | 3m13s | 0m52s | bitly.com |
| Pages / Visit | 4.1 | 2.3 | bitly.com |
Growth Momentum · Insight
t.ly is growing faster (+81%) but visitors stay 3.7x shorter (0m52s vs 3m13s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| bitly.com | t.ly | Leads | |
|---|---|---|---|
| Primary Channel | Direct 56% | Direct 65% | |
| Bounce Rate | 41.9% | 58.0% | bitly.com |
| SEO & Keywords | 30 | 20 | bitly.com |
Keyword Overlap Rate: 127%
Acquisition Strategy · Insight
bitly.com acquires users primarily through Direct (56%), while t.ly relies on Direct (65%). This reflects fundamentally different go-to-market strategies — t.ly's higher direct traffic suggests stronger brand recognition or product-led growth, while bitly.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| bitly.com | t.ly | Leads | |
|---|---|---|---|
| Domain Age | 22y 9m | 16y 6m | bitly.com |
| Registered | Nov 2003 | Mar 2010 | |
| Expires | Nov 2026 | Mar 2030 |
Business Maturity · Insight
bitly.com has been in the market for over a decade, indicating established presence.
Market Position
| bitly.com | t.ly | Leads | |
|---|---|---|---|
| Global Rank | #9.4K | #5.1K | t.ly |
| Category Rank | #54 | #5 | t.ly |
| PH Upvotes | — | 1 |
bitly.com only
t.ly only
Market Position · Insight
t.ly is heavily concentrated in Türkiye (53%), creating dependency risk on a single market. bitly.com has a more diversified audience.
Each has untapped markets the other serves: bitly.com could expand into Türkiye, Thailand, Mexico, while t.ly could target India, Brazil, Philippines.
Key Takeaways
- •bitly.com is losing traffic (-1%) despite 5.7M monthly visits. t.ly's +81% growth puts it on a trajectory to overtake.
- •t.ly is growing faster (+81%) but visitors stay 3.7x shorter (0m52s vs 3m13s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •bitly.com acquires users primarily through Direct (56%), while t.ly relies on Direct (65%). This reflects fundamentally different go-to-market strategies — t.ly's higher direct traffic suggests stronger brand recognition or product-led growth, while bitly.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •t.ly receives 2.4x more monthly traffic than bitly.com (13.6M vs 5.7M).
- •t.ly is growing (+81%) while bitly.com is declining (-1%).
- •bitly.com keeps visitors significantly longer (3m13s avg session vs t.ly's 0m52s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026