shorturl.at vs t.ly
Market traction comparison · Updated Jul 2026
| shorturl.at | t.ly | Leads | |
|---|---|---|---|
| Monthly Visits | 7.2M | 13.6M | t.ly |
| Bounce Rate | 55.3% | 58.0% | shorturl.at |
| SEO & Keywords | 35 | 20 | shorturl.at |
| Domain Age | — | 16y 6m |
shorturl.at leads in 2 of 3 dimensions, while t.ly leads in 1.
Growth Momentum
| shorturl.at | t.ly | Leads | |
|---|---|---|---|
| Monthly Visits | 7.2M | 13.6M | t.ly |
| MoM Change | -9% | +81% | t.ly |
| Avg. Session | 1m11s | 0m52s | shorturl.at |
| Pages / Visit | 1.9 | 2.3 | t.ly |
Growth Momentum · Insight
t.ly is growing faster (+81%) but visitors stay 1.4x shorter (0m52s vs 1m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| shorturl.at | t.ly | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Direct 65% | |
| Bounce Rate | 55.3% | 58.0% | shorturl.at |
| SEO & Keywords | 35 | 20 | shorturl.at |
Keyword Overlap Rate: 224%
Acquisition Strategy · Insight
shorturl.at acquires users primarily through Search (44%), while t.ly relies on Direct (65%). This reflects fundamentally different go-to-market strategies — t.ly's higher direct traffic suggests stronger brand recognition or product-led growth, while shorturl.at's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| shorturl.at | t.ly | Leads | |
|---|---|---|---|
| Domain Age | — | 16y 6m | |
| Registered | — | Mar 2010 | |
| Expires | — | Mar 2030 |
Market Position
| shorturl.at | t.ly | Leads | |
|---|---|---|---|
| Global Rank | #10.5K | #5.1K | t.ly |
| Category Rank | #83 | #5 | t.ly |
| PH Upvotes | 13 | 1 | shorturl.at |
shorturl.at only
t.ly only
Market Position · Insight
t.ly is heavily concentrated in Türkiye (53%), creating dependency risk on a single market. shorturl.at has a more diversified audience.
Each has untapped markets the other serves: shorturl.at could expand into Türkiye, Thailand, Mexico, while t.ly could target India, Pakistan, United Kingdom.
Key Takeaways
- •shorturl.at is losing traffic (-9%) despite 7.2M monthly visits. t.ly's +81% growth puts it on a trajectory to overtake.
- •t.ly is growing faster (+81%) but visitors stay 1.4x shorter (0m52s vs 1m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •shorturl.at acquires users primarily through Search (44%), while t.ly relies on Direct (65%). This reflects fundamentally different go-to-market strategies — t.ly's higher direct traffic suggests stronger brand recognition or product-led growth, while shorturl.at's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •t.ly has 1.9x more traffic (13.6M vs 7.2M), though both operate at comparable scale.
- •t.ly is growing (+81%) while shorturl.at is declining (-9%).
- •shorturl.at acquires traffic primarily through Search (44%), while t.ly relies on Direct (65%) — fundamentally different acquisition strategies.
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Report based on data from July 2026