builder.io vs devin.ai
Market traction comparison · Updated Jul 2026
| builder.io | devin.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 735.2K | 2.7M | devin.ai |
| Bounce Rate | 50.9% | 34.5% | devin.ai |
| SEO & Keywords | 35 | 35 | Tie |
| Domain Age | 13y 3m | 3y 9m | builder.io |
devin.ai leads in 2 of 4 dimensions, while builder.io leads in 1.
Growth Momentum
| builder.io | devin.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 735.2K | 2.7M | devin.ai |
| MoM Change | +3% | -6% | builder.io |
| Avg. Session | 1m39s | 5m07s | devin.ai |
| Pages / Visit | 3.6 | 7.3 | devin.ai |
Growth Momentum · Insight
builder.io is growing faster (+3%) but visitors stay 3.1x shorter (1m39s vs 5m07s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| builder.io | devin.ai | Leads | |
|---|---|---|---|
| Primary Channel | Direct 41% | Direct 52% | |
| Bounce Rate | 50.9% | 34.5% | devin.ai |
| SEO & Keywords | 35 | 35 | — |
Keyword Overlap Rate: 30%
| Keyword | Volume | builder.io | devin.ai |
|---|---|---|---|
| devin ai | 34.0K | #5 | #1 |
Acquisition Strategy · Insight
builder.io acquires users primarily through Direct (41%), while devin.ai relies on Direct (52%). This reflects fundamentally different go-to-market strategies — devin.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while builder.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| builder.io | devin.ai | Leads | |
|---|---|---|---|
| Domain Age | 13y 3m | 3y 9m | builder.io |
| Registered | May 2013 | Dec 2022 | |
| Expires | May 2026 | Dec 2028 |
Business Maturity · Insight
builder.io has been in the market for over a decade, indicating established presence.
Market Position
| builder.io | devin.ai | Leads | |
|---|---|---|---|
| Global Rank | #64.2K | #15.1K | devin.ai |
| Category Rank | #197 | #137 | devin.ai |
| PH Upvotes | 311 | 155 | builder.io |
builder.io only
devin.ai only
Market Position · Insight
Each has untapped markets the other serves: builder.io could expand into Brazil, Japan, while devin.ai could target China, Canada.
Key Takeaways
- •devin.ai is losing traffic (-6%) despite 2.7M monthly visits. builder.io's +3% growth puts it on a trajectory to overtake.
- •builder.io is growing faster (+3%) but visitors stay 3.1x shorter (1m39s vs 5m07s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •builder.io acquires users primarily through Direct (41%), while devin.ai relies on Direct (52%). This reflects fundamentally different go-to-market strategies — devin.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while builder.io's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •devin.ai receives 3.7x more monthly traffic than builder.io (2.7M vs 735.2K).
- •builder.io is growing (+3%) while devin.ai is declining (-6%).
- •devin.ai keeps visitors significantly longer (5m07s avg session vs builder.io's 1m39s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026