circle.so vs kajabi.com
Market traction comparison · Updated Jul 2026
| circle.so | kajabi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.3M | 2.5M | circle.so |
| Bounce Rate | 48.7% | 25.2% | kajabi.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 6y 9m | 20y 2m | kajabi.com |
kajabi.com leads in 2 of 4 dimensions, while circle.so leads in 1.
Growth Momentum
| circle.so | kajabi.com | Leads | |
|---|---|---|---|
| Monthly Visits | 7.3M | 2.5M | circle.so |
| MoM Change | +1% | +10% | kajabi.com |
| Avg. Session | 4m50s | 10m23s | kajabi.com |
| Pages / Visit | 4.4 | 11.7 | kajabi.com |
Growth Momentum · Insight
kajabi.com is growing +10% while circle.so grows +1%. At current trajectory, kajabi.com could close the traffic gap within 26 months.
Acquisition Strategy
| circle.so | kajabi.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 73% | Direct 74% | |
| Bounce Rate | 48.7% | 25.2% | kajabi.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 233%
Acquisition Strategy · Insight
circle.so acquires users primarily through Direct (73%), while kajabi.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — kajabi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kajabi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| circle.so | kajabi.com | Leads | |
|---|---|---|---|
| Domain Age | 6y 9m | 20y 2m | kajabi.com |
| Registered | Nov 2019 | Jun 2006 | |
| Expires | Nov 2034 | Jun 2026 |
Business Maturity · Insight
kajabi.com has been in the market for over a decade, indicating established presence.
Market Position
| circle.so | kajabi.com | Leads | |
|---|---|---|---|
| Global Rank | #7.9K | #14.6K | circle.so |
| Category Rank | #121 | #131 | circle.so |
| PH Upvotes | 57 | — |
circle.so only
kajabi.com only
Market Position · Insight
Each has untapped markets the other serves: circle.so could expand into Spain, Philippines, while kajabi.com could target Brazil, France.
Key Takeaways
- •kajabi.com is growing +10% while circle.so grows +1%. At current trajectory, kajabi.com could close the traffic gap within 26 months.
- •circle.so acquires users primarily through Direct (73%), while kajabi.com relies on Direct (74%). This reflects fundamentally different go-to-market strategies — kajabi.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kajabi.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •circle.so receives 2.9x more monthly traffic than kajabi.com (7.3M vs 2.5M).
- •Both are growing, with kajabi.com accelerating faster at +10% vs +1%.
- •kajabi.com keeps visitors significantly longer (10m23s avg session vs circle.so's 4m50s), suggesting deeper product engagement or stickier content.
- •kajabi.com has a 23 percentage point lower bounce rate (25% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026