crayola.com vs justcolor.net

Market traction comparison · Updated Jul 2026

crayola.com faviconcrayola.com
VS
justcolor.net faviconjustcolor.net
 crayola.comjustcolor.netLeads
Monthly Visits1.4M869.2Kcrayola.com
Bounce Rate40.5%44.0%crayola.com
SEO & Keywords2930justcolor.net
Domain Age31y 9m9y 6mcrayola.com

crayola.com leads in 3 of 4 dimensions, while justcolor.net leads in 1.

Growth Momentum

Growth Momentum
crayola.comjustcolor.net
 crayola.comjustcolor.netLeads
Monthly Visits1.4M869.2Kcrayola.com
MoM Change-1%+3%justcolor.net
Avg. Session1m39s1m24scrayola.com
Pages / Visit3.74.0justcolor.net

Growth Momentum · Insight

crayola.com is losing traffic (-1%) despite 1.4M monthly visits. justcolor.net's +3% growth puts it on a trajectory to overtake.

Acquisition Strategy

 crayola.comjustcolor.netLeads
Primary ChannelSearch 72%Search 87%
Bounce Rate40.5%44.0%crayola.com
SEO & Keywords2930justcolor.net
crayola.com
Search 72%Direct 20%Social 1%Referral 4%Email 4%
justcolor.net
Search 87%Direct 7%Social 3%Referral 3%
SearchDirectSocialReferralPaidEmail
21
8
22
crayola.com OnlySharedjustcolor.net Only

Keyword Overlap Rate: 16%

Acquisition Strategy · Insight

crayola.com acquires users primarily through Search (72%), while justcolor.net relies on Search (87%). This reflects fundamentally different go-to-market strategies — crayola.com's higher direct traffic suggests stronger brand recognition or product-led growth, while justcolor.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 crayola.comjustcolor.netLeads
Domain Age31y 9m9y 6mcrayola.com
RegisteredNov 1994Mar 2017
ExpiresNov 2026Mar 2027

Business Maturity · Insight

crayola.com has been in the market for over a decade, indicating established presence.

Market Position

 crayola.comjustcolor.netLeads
Global Rank#35.6K#51.1Kcrayola.com
Category Rank#11#31crayola.com
crayola.comjustcolor.net
🇺🇸 United States
56%
22%
🇮🇹 Italy
2%
6%

crayola.com only

🇨🇦 Canada 6%🇦🇺 Australia 5%🇬🇧 United Kingdom 5%

justcolor.net only

🇧🇷 Brazil 12%🇫🇷 France 8%🇩🇪 Germany 5%

Market Position · Insight

crayola.com is heavily concentrated in United States (56%), creating dependency risk on a single market. justcolor.net has a more diversified audience.

Each has untapped markets the other serves: crayola.com could expand into Brazil, France, Germany, while justcolor.net could target Canada, Australia, United Kingdom.

Key Takeaways

  • crayola.com is losing traffic (-1%) despite 1.4M monthly visits. justcolor.net's +3% growth puts it on a trajectory to overtake.
  • crayola.com acquires users primarily through Search (72%), while justcolor.net relies on Search (87%). This reflects fundamentally different go-to-market strategies — crayola.com's higher direct traffic suggests stronger brand recognition or product-led growth, while justcolor.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • crayola.com has 1.6x more traffic (1.4M vs 869.2K), though both operate at comparable scale.
  • justcolor.net is growing (+3%) while crayola.com is declining (-1%).
  • They share 8 keywords (16% overlap), indicating direct search competition.
  • crayola.com depends on a single country for 56% of traffic, while justcolor.net is spread across more markets — lower geographic risk.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026