crayola.com vs yaycoloringpages.com

Market traction comparison · Updated Jul 2026

crayola.com faviconcrayola.com
VS
yaycoloringpages.com faviconyaycoloringpages.com
 crayola.comyaycoloringpages.comLeads
Monthly Visits1.4M124.1Kcrayola.com
Bounce Rate40.5%34.7%yaycoloringpages.com
SEO & Keywords2930yaycoloringpages.com
Domain Age31y 9m3y 4mcrayola.com

crayola.com leads in 2 of 4 dimensions, while yaycoloringpages.com leads in 2.

Growth Momentum

Growth Momentum
crayola.comyaycoloringpages.com
 crayola.comyaycoloringpages.comLeads
Monthly Visits1.4M124.1Kcrayola.com
MoM Change-1%+4%yaycoloringpages.com
Avg. Session1m39s0m59scrayola.com
Pages / Visit3.74.0yaycoloringpages.com

Growth Momentum · Insight

crayola.com is losing traffic (-1%) despite 1.4M monthly visits. yaycoloringpages.com's +4% growth puts it on a trajectory to overtake.

Acquisition Strategy

 crayola.comyaycoloringpages.comLeads
Primary ChannelSearch 72%Search 80%
Bounce Rate40.5%34.7%yaycoloringpages.com
SEO & Keywords2930yaycoloringpages.com
crayola.com
Search 72%Direct 20%Social 1%Referral 4%Email 4%
yaycoloringpages.com
Search 80%Direct 14%Referral 4%Email 1%
SearchDirectSocialReferralPaidEmail
41
crayola.com OnlySharedyaycoloringpages.com Only

Keyword Overlap Rate: 228%

KeywordVolumecrayola.comyaycoloringpages.com
unicorn coloring2.4K#2#4
dinosaur coloring2.1K#1#7
cool coloring pages1.1K#1#7

Acquisition Strategy · Insight

crayola.com acquires users primarily through Search (72%), while yaycoloringpages.com relies on Search (80%). This reflects fundamentally different go-to-market strategies — crayola.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yaycoloringpages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 crayola.comyaycoloringpages.comLeads
Domain Age31y 9m3y 4mcrayola.com
RegisteredNov 1994May 2023
ExpiresNov 2026May 2026

Business Maturity · Insight

crayola.com has been in the market for over a decade, indicating established presence.

Market Position

 crayola.comyaycoloringpages.comLeads
Global Rank#35.6K#260.4Kcrayola.com
Category Rank#11#86crayola.com
crayola.comyaycoloringpages.com
🇺🇸 United States
56%
75%
🇨🇦 Canada
6%
2%
🇬🇧 United Kingdom
5%
4%

crayola.com only

🇦🇺 Australia 5%🇮🇹 Italy 2%

yaycoloringpages.com only

🌐 South Africa 2%🌐 Vietnam 2%

Market Position · Insight

Each has untapped markets the other serves: crayola.com could expand into South Africa, Vietnam, while yaycoloringpages.com could target Australia, Italy.

Key Takeaways

  • crayola.com is losing traffic (-1%) despite 1.4M monthly visits. yaycoloringpages.com's +4% growth puts it on a trajectory to overtake.
  • crayola.com acquires users primarily through Search (72%), while yaycoloringpages.com relies on Search (80%). This reflects fundamentally different go-to-market strategies — crayola.com's higher direct traffic suggests stronger brand recognition or product-led growth, while yaycoloringpages.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • crayola.com receives 10.9x more monthly traffic than yaycoloringpages.com (1.4M vs 124.1K).
  • yaycoloringpages.com is growing (+4%) while crayola.com is declining (-1%).
  • crayola.com keeps visitors significantly longer (1m39s avg session vs yaycoloringpages.com's 0m59s), suggesting deeper product engagement or stickier content.
  • They share 41 keywords (228% overlap), indicating direct search competition.

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Report based on data from July 2026