crayola.com vs thecolor.com
Market traction comparison · Updated Jul 2026
| crayola.com | thecolor.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.4M | 102.7K | crayola.com |
| Bounce Rate | 40.5% | 35.7% | thecolor.com |
| SEO & Keywords | 29 | 30 | thecolor.com |
| Domain Age | 31y 9m | 28y 1m | crayola.com |
crayola.com leads in 2 of 4 dimensions, while thecolor.com leads in 2.
Growth Momentum
| crayola.com | thecolor.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.4M | 102.7K | crayola.com |
| MoM Change | -1% | +0% | thecolor.com |
| Avg. Session | 1m39s | 1m18s | crayola.com |
| Pages / Visit | 3.7 | 3.5 | crayola.com |
Growth Momentum · Insight
crayola.com receives 13.2x more monthly traffic than thecolor.com (1.4M vs 102.7K).
Acquisition Strategy
| crayola.com | thecolor.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 72% | Search 74% | |
| Bounce Rate | 40.5% | 35.7% | thecolor.com |
| SEO & Keywords | 29 | 30 | thecolor.com |
Keyword Overlap Rate: 55%
| Keyword | Volume | crayola.com | thecolor.com |
|---|---|---|---|
| coloring pages | 132.4K | #1 | #9 |
Acquisition Strategy · Insight
crayola.com acquires users primarily through Search (72%), while thecolor.com relies on Search (74%). This reflects fundamentally different go-to-market strategies — thecolor.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thecolor.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| crayola.com | thecolor.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 28y 1m | crayola.com |
| Registered | Nov 1994 | Aug 1998 | |
| Expires | Nov 2026 | Aug 2026 |
Business Maturity · Insight
crayola.com has been in the market for over a decade, indicating established presence.
Market Position
| crayola.com | thecolor.com | Leads | |
|---|---|---|---|
| Global Rank | #35.6K | #320.0K | crayola.com |
| Category Rank | #11 | #403 | crayola.com |
crayola.com only
thecolor.com only
Market Position · Insight
Each has untapped markets the other serves: crayola.com could expand into India, Vietnam, Pakistan, while thecolor.com could target Australia, United Kingdom, Italy.
Key Takeaways
- •crayola.com receives 13.2x more monthly traffic than thecolor.com (1.4M vs 102.7K).
- •crayola.com acquires users primarily through Search (72%), while thecolor.com relies on Search (74%). This reflects fundamentally different go-to-market strategies — thecolor.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thecolor.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •crayola.com receives 13.2x more monthly traffic than thecolor.com (1.4M vs 102.7K).
- •They share 21 keywords (55% overlap), indicating direct search competition.
- •crayola.com has a 4-year head start in the market.
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Report based on data from July 2026