delish.com vs simplyrecipes.com
Market traction comparison · Updated Jul 2026
| delish.com | simplyrecipes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 23.8M | 14.5M | delish.com |
| Bounce Rate | 62.9% | 63.7% | delish.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 12m | 24y 5m | delish.com |
delish.com leads in 3 of 4 dimensions, while simplyrecipes.com leads in 0.
Growth Momentum
| delish.com | simplyrecipes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 23.8M | 14.5M | delish.com |
| MoM Change | +14% | -2% | delish.com |
| Avg. Session | 2m23s | 2m06s | delish.com |
| Pages / Visit | 1.8 | 1.8 | delish.com |
Growth Momentum · Insight
simplyrecipes.com is losing traffic (-2%) despite 14.5M monthly visits. delish.com's +14% growth puts it on a trajectory to overtake.
Acquisition Strategy
| delish.com | simplyrecipes.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 68% | Search 39% | |
| Bounce Rate | 62.9% | 63.7% | delish.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
Acquisition Strategy · Insight
delish.com acquires users primarily through Search (68%), while simplyrecipes.com relies on Search (39%). This reflects fundamentally different go-to-market strategies — simplyrecipes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while delish.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| delish.com | simplyrecipes.com | Leads | |
|---|---|---|---|
| Domain Age | 26y 12m | 24y 5m | delish.com |
| Registered | Sep 1999 | Mar 2002 | |
| Expires | Dec 2026 | Mar 2027 |
Business Maturity · Insight
delish.com has been in the market for over a decade, indicating established presence.
Market Position
| delish.com | simplyrecipes.com | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #5.5K | delish.com |
| Category Rank | #5 | #11 | delish.com |
Key Takeaways
- •simplyrecipes.com is losing traffic (-2%) despite 14.5M monthly visits. delish.com's +14% growth puts it on a trajectory to overtake.
- •delish.com acquires users primarily through Search (68%), while simplyrecipes.com relies on Search (39%). This reflects fundamentally different go-to-market strategies — simplyrecipes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while delish.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •delish.com has 1.6x more traffic (23.8M vs 14.5M), though both operate at comparable scale.
- •delish.com is growing (+14%) while simplyrecipes.com is declining (-2%).
- •They share 17 keywords (40% overlap), indicating direct search competition.
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Report based on data from July 2026